WATCH: Texas QB Quinn Ewers stars in new commercial for Hulu

Cam Smith

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WATCH: Texas QB Quinn Ewers stars in new commercial for Hulu image

Not only is Quinn Ewers' NFL Draft and Heisman Trophy buzz on the rise, his NIL valuation is escalating as well. 

Ewers filmed a commercial promoting Hulu's college football coverage over the summer, with the Texas starter donning the streaming service's trademark green colors in a blank football jersey for part of the ad campaign. 

Check out Ewers' appearance on social media right here: 

That's ... not a bad ad. Of course, it could have been even better if Hulu "coach" in question was actually played by Ewers' high school coach, Southlake (Texas) Carroll's Riley Dodge, whose team colors are actually green, white and black. 

Missed opportunity or not, the ad -- which will allegedly hit over-the-air broadcast after its social media run -- has allegedly increased Ewers' NIL valuation to a whopping $1.7 million, fifth highest in the nation per On3 Sports' NIL tracker. Hulu joins a slew of other local and national companies which have partnered with Ewers, including private jet company Nicholas Air, EA Sports (as a cover athlete for NCAA 24), the Texas One Fund, law firm Arnold and Itkin LLP, 7-Eleven, Hey Dude shoes, C4 Energy, Beats by Dre headphones, Ryl Tea, Panini America, Octane Football, Sonic Drive-Thru, local Volkswagen dealer Vanguard Volkswagen, and peak Texas cowboy wear companies Wrangler Jeans and Lucchese Bootmaker. 

Cam Smith

Cam Smith Photo

Cam Smith is a 20-year sports journalism veteran whose career includes time writing for Yahoo Sports, The Washington Post, USA TODAY and contributions at The Boston Globe Sunday Magazine, the Associated Press, Boston Herald and many others. He was born and raised in Texas, but later went to college in the Northeast and never moved back. Now based in Boston, he returns home to Austin as often as he can.