When the camera turned to San Jose coach Pete DeBoer during Game 1 of the Western Conference Final, there was something — or, some things — in the background that caught people's attention.
Her anatomy was the talk of social media, and eventually earned the hashtag #RallyBoobs, which became a trending topic on Twitter. Word got to the owner of said boobs, Emily Rothschild, and at first she wasn't too pleased with what was happening. After all, people are judging her based on her body that she wasn't exactly trying to flaunt.
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"I felt kind of belittled and degraded as a female," she told St. Louis Today. "I was there to cheer my team on, not to be seen."
As a way "to make lemons into lemonade," Rothschild has turned the attention on her boobs to other boobs.
"Today we reached out to Susan G. Komen Missouri, a local, independent, nonprofit organization whose mission is to save lives and end breast cancer forever," David Rothschild, Emily's husband, wrote in a Facebook post. "We'd like to redirect the attention to a greater cause that can make a difference in our community: the fight against breast cancer. To that end we have created Team #RallyBoobs for the June 11, 2016 Susan G. Komen Greater St. Louis Race for the Cure."
The #RallyBoobs mission is seeking $1,500 worth of donations, and has received $800 already. David's mother died from breast cancer, so this cause is near and dear to their hearts.
As for Rothschild, both Emily and David were upset at how she was portrayed in the media. Some speculated she was planted behind the opposing coach in order to distract him. But in the Facebook post, David claims they've had those seats for seven years. In fact, she's been spotted before, even during the team's playoff series against Dallas.
