The NHL is announcing a new deal naming Fanatics the official manufacturer and supplier of replica NHL jerseys starting with the 2017-2018 season.
As part of the deal, Fanatics will supply replica jerseys and other NHL apparel/headwear, plus merchandise for the Stanley Cup Playoffs and Final, including the hats and T-shirts worn by Stanley Cup champion players.
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In addition, Fanatics will operate retail locations at marquee NHL events. The top tier of adult replica jerseys will be called "The Breakaway." (See below). There will also be a line of youth replica jerseys.
"Our new long-term business partnership with Fanatics is a reflection of the growth and evolution of the consumer products and e-commerce business,” said Brian Jennings, the NHL's executive vice president and chief branding officer, in a statement.
“After a rigorous process, Fanatics emerged as an optimal choice given their commitments to expanding their already best-in-class capabilities in the e-commerce space, including building a sales and distribution infrastructure in Canada, and to produce lines of replica jerseys and apparel products that will excite NHL fans and drive sales for NHL retail partners."
