Jason Kelce’s idea of doing the dishes is to ball up a “frickin’ hoagie” wrapper and throw it in the trash.
At least, that’s what his new Wawa ad, directed by wife Kylie, has the retired Philadelphia Eagles’ offensive lineman doing.
The commercial shows the Kelces giving a look into their home life and how the Philly staple and Pennsylvania-based convenience store chain is helping.
See a critique of Jason's acting skills here:
“Directing these Wawa commercials with Jason is similar to the way I manage every day with our family,” said Kylie, “I try to go in with a plan, but distractions happen, so we just take everything in stride and do our best.”
Kylie Kelce is a Philadelphia native and shaped the commercial with insights from motherhood and knowledge of the chain from being a consumer herself, according to Wawa.
“Our purpose is to Fulfill Lives, and when Kylie expressed interest in exploring potential career interests by helping us direct our commercial, we were happy to have her as a wing mate in the creative process!” said Todd Miller, Sr. Director of Brand Strategy for Wawa. “We hope this piece brightens the days of our customers and lets everyone know that they can count on their Wawa to help them “wing it,” during life’s busiest times!”
