Pittsburgh Steelers coach Mike Tomlin has been fined $100,000 for his actions on the sideline during a kick return in Thanksgiving night's game against the Baltimore Ravens, the NFL announced Wednesday morning.
Furthermore, the league said, the Steelers are subject to "a modification or forfeiture of draft choices ... after the final order of the 2014 draft has been determined.''
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The last time the NFL took picks away from a team was when the New Orleans Saints lost second-round picks in 2012 and '13 because of the Bountygate ruling.
On Jacoby Jones' third-quarter kick return, the NFL said, Tomlin was in the restricted white area beyond the sideline and "stepped foot onto the playing field during the play," in violation of NFL rule 13, section 1, article 4.
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"As I stated yesterday, I take full responsibility for my actions, and I apologize for causing negative attention to the Pittsburgh Steelers organization,'' Tomlin said in a statement released through the Steelers. "I accept the penalty that I received. I will no longer address this issue as I am preparing for an important game this Sunday against the Miami Dolphins."
The Tomlin punishment was handed down by NFL executive vice president of football operations Ray Anderson.
The announcement also officially acknowledged that Tomlin should have been penalized by game officials for unsportsmanlike conduct. On Tuesday night, league vice president of officiating Dean Blandino told the NFL Network that officials "should have flagged Tomlin" and that the mistake "has been addressed with our staff."
The NFL fined the New York Jets $100,000 in 2010 when cameras caught strength and conditioning coach Sal Alosi tripping a Miami player on the sideline. Alosi was suspended by the Jets and eventually resigned after the season.
Tomlin is hardly in danger of losing his job, and said Tuesday he had not spoken to team owners Dan and Art Rooney II about the situation.
"I would imagine if the Rooneys thought that I was capable of that or they thought my intentions were that, I wouldn't be sitting at this table talking to you guys," he said.
Tomlin makes $5.25 million a season and the fine constitutes less than 2 percent of his annual salary. He can absorb the relatively small financial hit. He's far more concerned about the uncomfortable position he put the league and the Steelers in after failing to get out of the way with any sense of urgency.
The Associated Press contributed to this report.