NFL schedule release videos have become the main event of the NFL calendar for the league's social media teams. It seems every team is striving for more creative ways to showcase the order in which it will play its opponents.
There's the high-quality video with tons of obscure references and inside NFL jokes that showcases the ability of an animation team, such as the anime release videos the Chargers have done the past two years.
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There's also just . . . talking to people.
The Titans opted for the latter. And it turned out incredibly.
We asked people on Broadway to help us with our 2023 schedule release. 🤣
— Tennessee Titans (@Titans) May 12, 2023
📺: 2023 Schedule Release on @nflnetwork pic.twitter.com/31LsUUDn3O
The Tennessee social team went to Broadway in Nashville and showed fans the logos of the Titans' upcoming opponents. For NFL fans who live in the football bubble and just assume everyone knows everything about the league, the results may be surprising.
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Among the highlights:
The Colts being called the Cowboys twice, and with a stunning amount of confidence both times.
The Browns being "Just the Football Logo."
And the Jaguars, who "Actually Do Not Exist."
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There's something to be said for doing the simple things. Interviewing oblivious people on the street isn't a novel idea in the internet age, but it doesn't make it any less funny to see the Jaguars gleefully called "Chester Cheeto."
Who knows what the 2023 season holds for the Titans? Certainly not the people the team talked to for this video. If nothing else, the release bodes well for Tennessee's social media team.
