Super Bowl Sunday is can be the most valuable day of the year, especially in markets like advertising. It's one of the only days of the year where certain viewers couldn't care less about the main attraction, and instead are tuning in for the commercials.
Some observers are watching Super Bowl 58 to see which of the 49ers or Chiefs will be crowned football champions of the world for this season. Others are taking in the event to catch the halftime show, headlined by R&B star Usher.
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New to 2024, there will most definitely be a large number of Swifties tuning in to see if the international star is making it to Las Vegas in time to watch her beau Travis Kelce.
Above all else, this day on the calendar is circled for a number of companies. It presents the opportunity to get the most eyeballs on their product, the equivalent of Christmas Day to the marketing department — and those that have an appreciation for creativity in advertisements.
Part of this year's Super Bowl commercials schedule has been released, according to the Sports Business Journal.
The Sporting News is keeping track of when each of the commercials are going to be shown during Super Bowl 58, quarter by quarter:
Super Bowl commercials schedule 2024
MORE SUPER BOWL 58: Commercials tracker | 25 best ads of all time
First quarter
| Advertiser | Time (seconds) |
|---|---|
| BetMGM | :30 |
| BMW | :60 |
| Come Near (He Gets Us) | :60 |
| Dove | :30 |
| Kellogg (Pringles) | :30 |
| L'Oreal (CeraVe) | :30 |
| Lindt | :30 |
| Mars Wrigley (M&M's) | :30 |
| PepsiCo (Mtn Dew) | :30 |
| Popeyes | :30 |
| State Farm | :60 |
Second quarter
| Advertiser | Time (seconds) |
|---|---|
| Booking.com | :30 |
| CrowdStrike | :30 |
| E-Trade | :30 |
| FanDuel | :30 |
| :60 | |
| Intuit (TurboTax) | :45 |
| Nerds | :30 |
| Oreo | :30 |
| T-Mobile | :60 |
| Unilever (Hellmann's) | :30 |
| Verizon | :30 |
Third quarter
| Advertiser | Time (seconds) |
|---|---|
| Drumstick | :30 |
| Frito-Lay (Doritos) | :60 |
| NFL | - |
| Pfizer | :60 |
| Sketchers | :30 |
| Toyota | :30 |
| Uber Eats | :60 |
| Volkswagen | :60 |
Fourth quarter
| Advertiser | Time (seconds) |
|---|---|
| Kia | :60 |
| NFL | - |
| Snap | :30 |
| T-Mobile | :60 |
TBD
| Advertiser | Time (seconds) |
|---|---|
| A-B InBev (Bud Light) | :60 |
| A-B InBev (Budweiser) | :30 |
| A-B InBev (Michelob Ultra) | :60 |
| Bass Pro Shops | - |
| Come Near (He Gets Us) | :15 |
| DoorDash | :30 |
| E.l.f. | :30 |
| Etsy | :30 |
| Foundation to Combat Antisemitism | :30 |
| Hershey's (Reese's) | :30 |
| Homes.com | :60 |
| Homes.com | :30 |
| Homes.com | :30 |
| Hulu/FX (Shogun) | :30 |
| Kawasaki | :30 |
| Microsoft | - |
| Molson Coors (Coors Light) | :30 |
| Paramount (Bob Marley: One Love) | - |
| Paramount (Paramount+) | - |
| Paramount (Pluto TV) | - |
| PepsiCo (Starry) | - |
| Poppi | :60 |
| Squarespace | :30 |
| Temu | - |
| Universal Pictures | - |
