While explaining the team's decision to fire head coach Jeff Fisher, Rams COO Kevin Demoff said Monday nobody's job is safe.
That includes general manager Les Snead.
"This whole team needs to get better," Demoff said. "Collectively, we all need to find ways to improve.
"We're all culpable."
The Rams have not had a winning season since 2003. That includes five losing seasons since Fisher and Snead were both hired in 2012. Fisher was hired first and consulted on the decision to bring in Snead as a first-time GM. Snead had been the director of player personnel for the Atlanta Falcons.
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Demoff said the lack of success and improvement under Fisher and Snead were an organizational failure.
The Rams confirmed last week that Fisher and Snead both received contract extensions. Fisher's firing revealed just how little those extensions meant. Snead said the Rams have "unfinished business" and knows the results have not lived up to expectations.
Under Fisher and Snead, the Rams pulled off a huge draft heist as one of their biggest moves. The Rams traded away the No. 2 overall pick of the 2012 draft to the Washington Redskins so they could select Baylor quarterback Robert Griffin III. The Rams got six draft picks in the deal and made another trade with the Dallas Cowboys to make the haul eight picks. With those selections, they drafted future starters Janoris Jenkins, Alec Ogletree, Greg Robinson and Michael Brockers.
The Rams made a surprise move to take Georgia running back Todd Gurley in the first round of last year's draft and Gurley wound up being the NFL's Offensive Rookie of the Year. But they also whiffed on several picks under Snead and Fisher with Robinson, Zac Stacy, Isaiah Pead, Rokevious Watkins, Tre Mason, Brian Quick, Chris Givens and Jamon Brown.
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The Rams also made the questionable decision to trade away a slew of picks to move up and take California quarterback Jared Goff with the No. 1 overall pick in this year's draft.
While not saying the Rams would part ways with Snead, Demoff did discuss the options of whether to hire a new head coach first and then a general manager, like they did in 2012, or vice versa.
Demoff did not want to make Fisher a "scapegoat," but did say the decision to fire him was "performance related." That likely means Snead's evaluation will be similar and the results are not there, especially for a team that moved back "home" to Los Angeles in January and was booed during Sunday's 42-14 loss to the Falcons.
"Changing coaches doesn't win the fans' trust back. Winning does," Demoff said. "The best marketing is winning. You're naive to think otherwise."