The only thing addicting about Walter White and Jesse Pinkman's latest concoction is its flavors.
PopCorners, a brand of corn chips, is making its Super Bowl debut with a commercial that will bring back memories for fans of AMC's classic show "Breaking Bad," which ran from 2008-13.
The commercial really pulled out all the stops, with the return of leading actors Bryant Cranston and Aaron Paul, as well as another familiar face from the series that won 16 Emmy Awards.
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Here's a look at the ad set to roll out during Super Bowl 57:
'Breaking Bad' PopCorners Super Bowl commercial
The ad opens with Pinkman (Paul) in his apron and gas mask sorting through a tray of chips. He eats one and tells White (Cranston) they are "the bomb."
Unlike the blue methamphetamine made in the show, the ingredients for these chips, White says, are basic. The white cheddar chips Pinkman is eating, which come in a blue bag, are listed by the company as having ingredients of yellow corn, sunflower oil, whey, reduced lactose whey, maltodextrin (made from corn), natural flavors, canola oil, cheddar cheese (milk, cheese cultures, salt, enzymes), salt, citric acid and lactic acids.
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"And they're air-popped. Not fried," White tells Pinkman.
Pinkman continues eating the chips, despite White telling him not to consume their supply.
"Everyone's gonna want a taste. And I know just the guy to talk to," Pinkman says.
Cut to the desert a meeting with Tuco Salamanca (Raymond Cruz). Salamanca is a ferocious kingpin who helped distribute the meth made by the former chemistry teacher and his former student in the early seasons of the show. White and Pinkman give him a bag of the chips. He asks what they're called.
White paraphrases one of his iconic lines: "Say their name" — a slight deviation from "Say my name" from the fifth season of the show from White to Declan. Salamanca tries a chip and repeats an iconic line of his own: "Tight, tight, tight."
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Salamanca wants plenty of product to push and asks how many flavors they have. Pinkman responds with six. Salamanca demands seven.
According to PopCorners, its seven flavors are sea salt, cinnamon crunch, white cheddar, kettle corn, spicy queso, sweet chili and sour cream and onion. The spot ends with the tagline for the commercial, "Break into SomeThing Good," followed by Salamanca telling White and Pinkman, "We're going to eat a lot of snacks together," punctuated by laughter.
Cranston and Paul have reunited as their iconic characters in the past. They shared the screen in a follow-up film "El Camino" and had a cameo in the spinoff series "Better Call Saul" on AMC. But don't expect to see a series about the two cooking up chips in an RV.
