The NFL on Tuesday announced it will show one of this season's wild-card playoff games on Nickelodeon.
Yes, that Nickelodeon.
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As part of its newly accepted collective bargaining agreement with the NFLPA, the league is expanding its playoff field from 12 to 14 teams in 2020, which means there will be two additional games in the wild-card round of the postseason.
From the NFL: "Wild-card weekend for the 2020 season will consist of three games on Saturday, Jan. 9, and three games on Sunday, Jan. 10, 2021. CBS will broadcast one additional wild-card game on Jan. 10 with kickoff at approximately 4:40 p.m. ET. The game will also be available via a livestream on CBS All Access.
"Additionally, as part of CBS’ coverage, a separately produced telecast of the game will air on Nickelodeon, tailored for a younger audience."
The league also announced NBC will broadcast the other additional wild-card game at 8:15 p.m. ET.
The NFL did not make clear what it means by "tailored for a younger audience" with its broadcast on Nickelodeon, the children's network that has been around since 1977. But we do know the NFL loves the idea of expanding its reach to viewers of all kinds. This appears to be an attempt to draw in a younger demographic that otherwise would be watching a "SpongeBob SquarePants" re-run.