It's no secret that the Detroit Lions have legit Super Bowl aspirations in 2024 after making it all the way to the NFC Championship Game last season. In fact, even the owner has said that is most certainly what the team is aiming for this coming season.
But what if the Lions aren't raising the Lombardi Trophy at the end of the year? Does that make the 2024 campaign a bust?
That's what Lions head coach Dan Campbell was asked on Thursday ahead of the team's first open session of organized team activities — and as you'd expect, he had a great answer to that.
"I don't see bust," Campbell replied. "I see Super Bowl. I don't know what bust is."
Campbell then went into detail about how the team has to put itself in position to get back there first. That all starts with offseason work, and then winning the division, etc.
"You've got to set yourself up no different than last year, certain things you gotta do to really make that valid and to make that a reality," he added. "You've got to give yourself the best odds you can. You need to win the division; you need the best seeding you can possibly do. OK, well how do you do that? You've got to start with where we're at now. You've got to go back to work. You've got to do all the little things, which to this point, our guys have done."
Making it to a Super Bowl would no doubt be another step in the right direction for a franchise that has never been to one, but it's so difficult to get back there that there is no moral victory in losing.
So, yes, the 2024 campaign can be considered a bust if the Lions do not win one. But then again, when looking back on franchise history, that's a good problem to have for Detroit.
