Josh Allen Peppa Pig commercial: Inside the Paramount+ ad that Bills fans credit for playoff win

Emily Dozier

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Josh Allen Peppa Pig commercial: Inside the Paramount+ ad that Bills fans credit for playoff win image

Winning a playoff game because of home field advantage is out. Winning a playoff game because your quarterback starred in a commercial next to a cartoon character is in.

The Bills looked in danger of missing out on the playoffs entirely, but they rattled off five wins to set a date with the Steelers in the wild-card round. And they became part of quite a memorable weekend.

Their home game against Pittsburgh wasn't one of the coldest NFL games ever, it was nearly one of the snowiest. The game was postponed from Sunday to Monday due to a blizzard in Buffalo, and the franchise even invited fans to shovel snow off the field and stadium steps.

The game ended in a 31-17 win for the Bills. Some credited a Highmark Stadium advantage, while others embrace the "feed the pit" conspiracy.

One thing fans do agree on: The legendary Peppa Pig helped her friend Josh Allen to a victory.

MORE: Josh Allen stats: Bills QB balls out against Steelers in wild-card round

Josh Allen Peppa Pig commercial

Allen is TV-ready. The quarterback starred in a Paramount+ commercial that debuted during the Bills-Steelers playoff game. 

Alongside him were the CBS team of Tony Romo, Jim Nantz and Tracy Wolfson for additional commentary in the battle of a better arm between Allen and Scourge the Transformer. Peppa Pig stood beside, and hid behind, Allen while Dora the Explorer looked on.

The ad was a peek into Paramount's "A Mountain of Entertainment" campaign series that launches during the Super Bowl.

And so far? It's the talk of the town. Fans loved the Peppa Pig-Josh Allen crossover. It's safe to say that Bills Mafia will look for the commercial when Buffalo hosts the Chiefs in the division round of the playoffs.

MORE: NFL Divisional Playoff odds: Underdogs face tougher tests after wild-card upsets

Emily Dozier

Emily Dozier Photo

Emily Dozier is a live events and lifestyle writer at The Sporting News, covering everything from sporting events and music festivals to broadway shows and stand-up comedy. Based out of New York, she graduated from the University of Georgia with a bachelor’s degree in journalism. When not covering the SN tickets beat, Emily enjoys playing volleyball and cooking. Prior to joining The Sporting News in 2023, Emily covered the 2023 FIFA Women's World Cup for the Associated Press.