Steelers wide receiver Antonio Brown's Facebook Live stream of coach Mike Tomlin's explitive-laced locker room address to the team following Sunday's win over the Chiefs will have little impact on next week's AFC championship game, Bill Belichick said Monday.
But let's allow the prickly Patriots coach, with a penchant for botching the names of popular social media brands, put it in his own words.
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"Yeah, as you know I’m not on SnapFace and all that, I don’t really get those," Belichick said on Boston's WEEI 93.7 FM when asked to respond to Tomlin's remarks, which included referring to the Patriots as "those a—holes."
"I’m just really worried about getting our team ready to go," he added. "I’m not really too worried about what they put on InstantChat, or whatever it is."
The since-deleted video spans 17 minutes and captured a candid Brown posing for the camera and celebrating with his teammates, oblivious to heed Tomlin's warnings to "keep a low profile" before Sunday's AFC championship game against the Patriots.
Patriots quarterback Tom Brady also downplayed the significance of the video Monday, adding it's something that wouldn't happen in Belichick's locker room.
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"That’s against our team policy, so I don’t think that would go over well with our coach," Brady said during an earlier appearance on WEEI. "Every coach has a different style. Our coach, he’s been in the league for 42 years and he’s pretty old school. He’s not into social media and I think he lets everyone know that.
"I think our team has a policy, we don’t show anything that should be private because he feels when we are inside our stadium, inside the walls, there has to be a degree of privacy that we have. What’s done in the locker room should stay in the locker room."
ESPN.com reported Brown could be subject to a fine for violating the NFL's social media policy.