The price of a 30-second Super Bowl commercial has soared to $5 million, putting even more pressure on companies to hit home runs with their precious air time.
Super Bowl 51 — which pits Tom Brady and the Patriots against Matt Ryan and the Falcons — was expected to draw about 114 million viewers. Whether the ads are funny, heart-wrenching or just plain weird, brands are doing all they can to create a long-lasting buzz on television's largest audience.
MORE: Marshawn Lynch, Skittles and Scotland — what's not to love?
Some commercials are duds, others make us chuckle. Then there are the ones that last with us for years to come.
Here are the top 10 commercials since 2000 that have done just that.