If you're an SEC quarterback, you're in luck.
Quarterbacks across the college football conference are getting paid thanks to NIL deals with various brands. Ole Miss Rebels quarterback Jaxson Dart just cashed in with a big deal of his own.
Dart partnered with Dick's Sporting Goods for a new back to school campaign with FanDuel TV's Kay Adams. According to On3's NIL account on X, the total value of the NIL deal is somewhere in the $100,000 range.
Ole Miss quarterback Jaxson Dart is starring in a new back to school campaign for Dick’s Sporting Goods with Kay Adams. He’s repped by ESM.
— On3 NIL (@On3NIL) July 10, 2024
The total value of the deal is in the $100K range, @On3sports has learned. @PeteNakos_: https://t.co/FdnFxW37Rf pic.twitter.com/gENmRvbPg7
That's a pretty nice price tag for an ad campaign.
The bigger story is that Dart is making twice as much as Texas Longhorns quarterback Arch Manning made from his advertisement with EA College Football 25. That deal was worth somewhere between $50-60,000.
It could be that Dart's involvement in the back to school campaign is a bit more time consuming than Manning's for the upcoming video game. However, it's a bit surprise that Dart has that kind of valuation when compared to someone with the Manning name.
That's not to say that Dart hasn't become an SEC star. He helped lead the Rebels to their first 11-win season in program history in 2023, completing 65.1 percent of his passes for 3,364 yards, 23 touchdowns, and five interceptions. Meanwhile, Manning is still sitting behind Quinn Ewers waiting for his chance to eventually become the starter.
Dart won't be satisfied with that kind of season, however. With the SEC scrapping divisions and the College Football Playoff expanded to 12 teams, he'll have his sights set on a conference and/or national title before his college career is over.
Until then, Dart can at least enjoy some nice paydays thanks to NIL deals with companies like Dick's Sporting Goods.
