The NCAA denied USC's appeal to lessen the penalties it received in 2010.
USC athletic director met with NCAA officials earlier this week and on Thursday, he expressed optimism that the NCAA could reduce the sanctions. USC made its appeal shortly after Penn State had its scholarship reductions altered.
"There is no comparison between USC and Penn State. USC's appeal has been denied and there is no further consideration being given," the NCAA released in a statement Friday.
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USC was penalized by the NCAA in June 2010 because of improper benefits former Trojans running back and Heisman Trophy winner Reggie Bush received. USC was handed a two-year bowl ban, probation, vacating wins (including the 2004 BCS national title) and the loss of 30 scholarships. Bush also had to return his Heisman Trophy.
The scholarship ban will be over beginning with the upcoming signing class.
On Thursday, Haden said: "In reducing Penn State's scholarship penalties, the NCAA specifically noted the 'progress' it had made regarding athletics integrity. Since the Committee on Infractions (COI) issued its sanctions in 2010, USC has been held up as a model and praised for its integrity and commitment to compliance, a fact often mentioned by the NCAA itself."