Larry Bird Allstate commercial: Inside the March Madness 'Mayhem Man' ad featuring NBA legend

Bryan Murphy

Larry Bird Allstate commercial: Inside the March Madness 'Mayhem Man' ad featuring NBA legend image

March Madness never fails to deliver chaos. Whether it's stunning buzzer-beaters or shocking upsets, the NCAA Tournament provides must-watch television every spring. 

However, not all havoc is positive. When it comes to real life, people are surprised all the time by things out of their control. That's where insurance companies like Allstate step in. 

Allstate's latest commercial comes at a time with basketball on the minds of many across the country, and who better to star in the commercial than NBA legend Larry Bird?

March may bring the Madness on the court, but off the court, Allstate is highlighting the mayhem. Their advertisements are always full of creative ways to show destruction in everyday lives, and the latest with the NBA Hall of Famer does not disappoint. 

Here is more to know about the Allstate commercial with Bird.

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Larry Bird Allstate March Madness commercial

Allstate struck gold with its idea of a personified version of "mayhem" in its commercials. Dean Winters stars as the disheveled actor that constantly shows up and creates chaos, causing destruction everywhere. 

A number of different promotions have been created with Winters and the concept of mayhem coming to life, giving the company its infamous slogan, "You can save money and be protected from mayhem — like me."

In the latest Allstate commercial, Bird stars in the 30-second advertisement as himself, while Winters is representing a bird in the attic. The NBA legend tries to corral the bird, but he ends up doing more damage than good. He hits his head on the ceiling boards and ends up falling through the flooring. 

The commercial ends with Bird's legs dangling from the ceiling, showcasing the damage done by his enemy. Winters utters the famous line, "You can save money and be protected from mayhem like me" and chuckles as he heads down the stairs. 

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Allstate's latest promotion gives fans a chuckle, and it's also a play on the former Celtics star's name. Hopefully, the madness created on the court in March is as much as the flying creature created in Bird's house. 

Bryan Murphy

Bryan Murphy Photo

Bryan Murphy joined The Sporting News in 2022 as the NHL/Canada content producer. Previously he worked for NBC Sports on their national news desk reporting on breaking news for the NFL, MLB, NBA and NHL, in addition to covering the 2020 and 2022 Olympic Games. A graduate of Quinnipiac University, he spent time in college as a beat reporter covering the men’s ice hockey team.