The 2003 NBA Draft class is revered as one of the best ever thanks to the on-court accomplishments of the all-time greats who heard their names called on June 26, 2003. The class is also known for its sartorial choices on that fateful day.
21 years later, those style choices are back in the spotlight for a new AT&T commercial headlined by Carmelo Anthony, the third overall pick from the 2003 NBA Draft, and two of his draft classmates.
AT&T's latest spot comes just in time for March Madness, a fitting time for Anthony, who led Syracuse to a national title during his lone year of college basketball. In the commercial, Anthony is joined by T.J. Ford, who also took part in the 2003 Final Four, and Kendrick Perkins, who jumped from high school to the NBA.
Here's more to know about the AT&T commercial featuring a trio of 2003 NBA draftees.
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Carmelo Anthony AT&T commercial
While the commercial begins in the present, AT&T takes fans back in time with the commercial, which begins with Anthony declaring he's "all about good advice" in response to the telecommunications provider's proactive recommendations.
Perkins, unamused, sets up a flashback by informing Anthony that "you give horrible advice."
A brief transition takes us into a tailor shop where Anthony, Ford and Perkins at their current age are preparing for the NBA Draft. As the trio try on ill-fitting suits, Anthony lets them know that their choices in formalwear are "timeless classics," a play on how poorly their draft night looks have aged.
They then pose for a flip-phone selfie by saying "boxy boys," which is the title of the ad.
In addition to the suits, the flip phones and poses, the commercial goes full retro by including the instrumental to Chingy's "Right Thurr," which soared up the charts in the summer of 2003. Anthony is even sporting a signature headband with his look.
Anthony appears to have dug into the archives for his suit from draft night. If it's not the same suit, the look is extremely similar.
With their draft night looks coming back to life in a commercial 21 years later, maybe they really are timeless.
