Toronto is making its first appearance in the NBA Finals in franchise history, and it certainly has an uber-supportive fan base to welcome the occasion for Thursday's Game 1 against Golden State. Literally.
Uber — "The Official Ride of the Toronto Raptors" — changed all its car icons near Scotiabank Arena to Raptors logos ahead of tipoff for the championship series.
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Fun tip: when you open up the Uber app in Toronto, the cars have now been replaced with the @Raptors logo. #WeTheNorth pic.twitter.com/F6skYzs66h
— Josh McConnell (@joshmcconnell) May 30, 2019
Uber using Raptors logos instead of cars. #Raptors pic.twitter.com/V7w5CbGtS0
— Dave Ireland (@Dave_Ireland) May 30, 2019
A message on the app says Uber is "supporting the Raptors during their championship drive" as their official rideshare partner.
The ridesharing app is likely to be busy tonight with Toronto's passionate fans and watch party at Jurassic Park: Tickets for Game 1 have reportedly fetched prices as high as $60,000.