The Sacramento Kings became the second NBA team to land a sponsor for their game uniforms. The Kings announced Monday that Blue Diamond Growers will play up to $5 million annually for a 2.5-by-2.5 inch patch on Kings' jerseys. The term is for three years.
Kings, @BlueDiamond Partner to Showcase California Growers and Inspire Health and Wellness » https://t.co/IFA66qqRhZ pic.twitter.com/DQeRboXDgh
— Sacramento Kings (@SacramentoKings) October 10, 2016
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The Philadelphia 76ers previously announced a uniform sponsorship agreement with StubHub. Teams will be allowed to wear the uniform branding starting with the 2017-18 season.
“For decades, Blue Diamond almonds have been one of Sacramento’s most well-known products around the country,” Kings president Chris Granger said in a statement. “We are proud of this community’s history of high-quality agriculture – it’s why we’ve committed to supporting local producers by using locally sourced food in our arena and why our players are proud to showcase the Blue Diamond brand on the court and around the league.”
The deal also provides prominent advertising near the floor of the Kings' new Golden 1 Center.
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“Blue Diamond has quietly created every major innovation in almonds, including the almond milk category,” said Blue Diamond CEO Mark Jansen. “This innovative partnership helps us to clearly connect our global Blue Diamond and Almond Breeze brands with elite, professional athletes to inspire healthier lifestyles. As with our recent support of U.S.A. Swimming and Volleyball, we’re excited to join the Kings as part of our continued commitment to wellness and active living.”