The Kings unveiled their new logo Tuesday, which is a callback to the team's classic logo.
"When the Kings moved to Sacramento in 1985, the city was transformed. Today, we aim to do it again,” said owner and chairman Vivek Ranadivé. “This brand kicks off a new era for our franchise as we move into the most technologically-advanced, most environmentally-friendly arena in the world. As Sacramento becomes the next great American city, this identity honors our heritage while moving us forward.”
The new Kings logo ties back to the great old one. pic.twitter.com/5e6tARvssV
— KL Chouinard (@KLChouinard) April 26, 2016
Five different designs were released, with one logo being the primary.
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"Each of the team’s new insignia are designed to connect to the elements that define the Sacramento Kings: Our City. Our Pride. Our Foundation."
The #NewEraOfProud » https://t.co/TdW7VqsAbd pic.twitter.com/WOkDVXqgaW
— Sacramento Kings (@SacramentoKings) April 26, 2016
During the announcement of the new logo, old and new players demonstrated the design by wearing newly-made T-Shirts. It remains to be seen what the jerseys will look like with the updated logo attached.
