Adam Silver is stalking NBA Twitter with a stealth account

Troy Machir

Adam Silver is stalking NBA Twitter with a stealth account image

The NBA uses social and digital media better than any of the other major professional sports leagues. While others have approached new media with apprehension, NBA commissioner Adam Silver embraces it.

The Wall Street Journal recently published a fascinating article on the numbers and ideas behind the NBA's push on social media and how #NBATwitter helps to strengthen the organization's brand from the outside.  

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One tidbit that was buried in the story was that Silver is on Twitter, kinda.

"(Silver is following along, too—on a stealth account; He uses the NBA Twitter when he wants to send a tweet.) "

That's right. Adam Silver is out there on Twitter, perhaps as @DaCommish2014, @SlimReapr, @FakeDavidStern or any of a number of Twitter profiles. He could be "an egg." Or he could be a passing as a specific team insider.

Its a shame we don't know what Silver's Twitter account is. He probably has the best memes.

 

Troy Machir