NASCAR fans won't be seeing Danica Patrick's familiar green GoDaddy car on the track this month.
Instead, Patrick will be driving a pink No. 10 Chevrolet in each of the four October races to help raise breast cancer awareness.
Patrick, wearing a pink shirt and pink sneakers, unveiled her new GoDaddy car in Times Square on Tuesday.
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Chevrolet also has created a pink pace car for select races in October and will donate $200 to the American Cancer Society for every lap the pace car leads under caution at last month's race at Atlanta and upcoming races at Talladega and Martinsville.
GoDaddy-sponsored IndyCar driver James Hinchliffe also will drive a pink car this weekend for the IndyCar doubleheader in Houston.
GoDaddy also is teaming with the Public Interest Registry to donate $50,000 to the National Breast Cancer Foundation.
Patrick's first "pink race" will be Sunday's Hollywood Casino 400 Sunday at Kansas Speedway.
"GoDaddy has been such a strong partner in the fight against breast cancer ... the fact GoDaddy wanted to 'go pink' for the whole month of October really says a lot about our commitment to this cause," Patrick said.