DMX narrates UFC 196 hype video

Nick Birdsong

DMX narrates UFC 196 hype video image

"Arf-Arf. This is a beat that I can freak and just drop the real."

DMX's guest appearance on The LOX's single "Money, Power Respect" in the mid-1990s was many listeners' introduction to the Yonkers, N.Y., native's distinctive voice. However, after hearing him once many never had to ask, "Yo, who's that?" again. 

Throughout a 20-year career, spanning music and film, Dark Man X can still get an audience's attention the moment he opens his mouth. That's what made him a great choice to narrate the hype video promoting Saturday night's UFC 196, headlined by Conor McGregor, Nate Diaz, Holly Holm and Miesha Tate. 

MORE: McGregor's most notorious moments | 5 reasons to watch UFC 196 

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Nick Birdsong