With the highest offers reaching upward of $4 billion, the bidding period for 100 percent control of UFC is expected to end this week, the Wrestling Observer Newsletter reported.
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ESPN.com reported in May that UFC was in advanced talks to sell the business. UFC president Dana White quickly denied the report but said: “If somebody shows up with $4 billion, we can talk. We can definitely talk."
White also said UFC turned down a $1 billion bid in 2010, adding “we get offers on the UFC all the time." So it's unclear if the MMA company would even accept a $4 billion bid.
ESPN.com’s original report claimed WME/IMG, China Media Capital, The Blackstone Group and Dalian Wanda Group were among the bidders in play.
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Brothers Frank and Lorenzo Fertitta, who own 80 percent of UFC, bought into the business in 2001 for $2 million. The brothers are now reported to be worth about $1.6 billion each, according to Forbes.