A lot of talk has circulated lately about baseball’s need to adapt to the times and bring new fans into its fold.
The Chicago White Sox are doing more than just talking about it, though.
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The franchise has teamed up with rising hip-hop artist Chance The Rapper in a big way, featuring the Chicago native in its intro video and allowing him to redesign the team’s hat.
I made a hat and a commercial. You gotta love it.https://t.co/SmhZpI0JFI
— Lil Chano From 79th (@chancetherapper) April 6, 2016
The 22-year-old is a South Side native who has been bubbling underground for years. He showed off his mainstream appeal by performing his hit "Sunday Candy" on Saturday Night Live in October.
The new hat will be available Friday. Chance will toss out the first pitch at U.S. Cellular Field on Friday.