Cubs, Bears troll White Sox over 'Guaranteed Rate Field'

Bob Hille

•
Cubs, Bears troll White Sox over 'Guaranteed Rate Field' image

When the White Sox announced Wednesday that a new naming rights deal would change their home stadium from U.S. Cellular Field to Guaranteed Rate Field, social media backlash from fans was predictable.

After all, when the Sox changed the South Side ballpark from Comiskey Park to U.S. Cellular in 2003, there was an outcry — though social media wasn't in play back in the day. Fans resigned themselves and made best of it by calling it "The Cell."

But Guaranteed Rate Field? Gurf.

MORE: Worst arena and stadium names in sports

Even some of the White Sox's fellow Windy City teams couldn't resist joining in on the joke shortly after the news broke.

And somewhere someone at Guaranteed Rate is saying, "You can't buy that kind of advertising!" 

Bob Hille

Bob Hille Photo

Bob Hille, a senior content consultant for The Sporting News, has been part of the TSN team for most of the past 30 years, including as managing editor and executive editor. He is a native of Texas (forever), adopted son of Colorado, where he graduated from Colorado State, and longtime fan of “Bull Durham” (h/t Annie Savoy for The Sporting News mention).