Bryce Harper re-signs with Under Armour in biggest MLB endorsement ever

Bob Hille

Bryce Harper re-signs with Under Armour in biggest MLB endorsement ever image

While NL MVP Bryce Harper is making baseball fun again, he's also making money — lots of it.

On Tuesday, Harper acknowledged via his Instagram account that he has reupped with with Under Armour on what ESPN.com reported is a 10-year extension that is the most lucrative endorsement deal in MLB history.

A dollar figure for the deal would not be disclosed, a company official said.

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Under Armour said last month that it expects to hit $5 billion in sales this year is banking on a stable of young, MVP-caliber endorsers such as Harper, Warriors guard and reigning NBA MVP Stephen Curry, Panthers QB and reigning NFL MVP Cam Newton, Canadiens goalie and reigning Hart Trophy winner Carey Price, as the NHL's MVP, not to mention PGA Tour Player of the Year Jordan Spieth.

Harper's first signature spikes, the Under Armour Harper One, are scheduled to hit the market in July.

Harper has been an Under Armour endorser since 2011, less than a year after the Nationals made him the first pick in the MLB Draft at the age of 18. In 2015, at 23, he became the youngest player to win an MVP award.

Bob Hille

Bob Hille Photo

Bob Hille, a senior content consultant for The Sporting News, has been part of the TSN team for most of the past 30 years, including as managing editor and executive editor. He is a native of Texas (forever), adopted son of Colorado, where he graduated from Colorado State, and longtime fan of “Bull Durham” (h/t Annie Savoy for The Sporting News mention).