Emojis have become an unavoidable aspect of modern life and, seemingly eager to grab a share of the market, Bubba Watson has launched his own range in time for the Masters.
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While most players are busy readying themselves for a try at winning the green jacket in Augusta, two-time champion Watson has taken time to publicize his animated miniatures.
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"Bubbamoji allows you to communicate using Bubba-inspired expressions, images, audio video and GIFs," reads the official product description.
Everything you've all been waiting for... Bubbamojis!!! #bubbamoji #urwelcome https://t.co/EkOs9mg06i pic.twitter.com/e9NkFRvtCo
— bubba watson (@bubbawatson) April 5, 2016
While the new app promises users the chance to express a wide range of emotions through the cartoon face of one of golf's leading lights, the man himself will be hoping he is all smiles come Sunday.