The lives of student-athletes have completely changed since the NCAA adopted a new NIL (name, image and likeness) policy in 2021. Decades of pressure allowed some of the best athletes in the college sports world to finally sign lucrative NIL deals.
Nike, Cash App and Celsius are among the many major brands that have offered NIL deals to college and even some high school athletes. One school that has benefited greatly from the NIL era is LSU.
The university was featured in several magazines at the height of the NIL boom, thanks in large part to its athletes with massive followings on social media like gymnast Livvy Dunne and current WNBA star Angel Reese. The skyrocketing fame of LSU athletes and NIL's impact on college sports in general will be the focus point of "The Money Game," a new docuseries from Prime Video.
Here is everything you need to know about "The Money Game," including how to watch new episodes of the docuseries.
'The Money Game' docuseries schedule
- Release date: Tuesday, Sept. 10
All six episodes of "The Money Game" will premiere on Tuesday, Sept. 10, giving LSU fans the ability to binge-watch the entire docuseries.
How to watch 'The Money Game' docuseries
- Prime Video
- Prime Video with Amazon Prime membership: $14.99/month or $139/year
- Prime Video: $8.99/month
"The Money Game" will be available to watch on Prime Video in more than 240 countries and territories.
Prime Video is available for existing Prime customers and those new to the platform. Subscribers can choose from multiple membership plans with discounts available for students. Prime Video also offers a 30-day free trial.
What is 'The Money Game' about?
Directed by Drea Cooper and executive produced by a team that includes LSU legend Shaquille O'Neal, "The Money Game" is an all-access pass to LSU's 2023-24 athletic campaign. It showcases the impact of NIL during that time.
Per Amazon, the docuseries covers "a historic turning point in the NCAA upon policy changes on NIL rights — guaranteed to shape the trajectory of college sports forever — highlighted by the surreal experiences of LSU's top players, coaches and administrators." The docuseries also discusses the negative impact of NIL on athletes.
"The more eyes you got on you, the more people are gonna try to tear you down," Dunne said in the trailer for the docuseries.
Athletes featured in 'The Money Game' docuseries
LSU has won an SEC-best 51 team national championships and is home to three of the top 10 collegiate earners in terms of NIL deals. One of those athletes is gymnast Olivia "Livvy" Dunne.
The 21-year-old was a member of the LSU gymnastics team that won the 2024 NCAA championship. She has more than five million Instagram followers and eight million followers on TikTok, and she recently signed a multimillion-dollar NIL deal with Passes.
The docuseries also highlights 2023 NCAA champion Angel Reese, one of the top rookies in the WNBA. She had an NIL value of $1.8 million at LSU, according to On3, and she has continued to build brand partnerships as a rising star with the Chicago Sky.
Flau'jae Johnson has not only boosted her profile as one of the top players in the LSU women's basketball program, but also as a rapper. She is signed to Jay-Z's label, Roc Nation, and has nearly two million Instagram followers.
Heisman Trophy winner and Washington Commanders quarterback Jayden Daniels is also featured in "The Money Game." He signed deals with Beats by Dre, Powerade and Urban Outfitters last year.
'The Money Game' docuseries trailer
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