Dak Prescott is hoping to overcome late-season struggles and lead the Cowboys on a deep playoff run, but you might also see him on your screen during games he's not playing this January.
Prescott and his dog, Icon, star in a new AT&T commercial that the Cowboys quarterback posted on social media in December.
Amazingly, this isn't the first time Icon has made headlines. Prescott nearly lost his pit bull after an incident in 2019, so it's a good sign his dog is in the news for positive reasons this time around.
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Here's what you need to know about Prescott and Icon's new AT&T commercial, as well as what got the pit bull into trouble once before.
Dak Prescott's AT&T commercial
The ad features Icon roaming through Prescott's house in search of his owner. Prescott is seen on a television in the background, indicating he's at the Cowboys facility and not home, but Icon doesn't know any better.
Icon sees a picture of himself and Prescott together and dreams of the two playing together.
Eventually, Icon walks right up to a conveniently placed phone, which takes a picture that imposes Prescott alongside his beloved dog.
The commercial advertises AT&T's "Pose with the Pros" feature, which was introduced in 2019 and uses "augmented reality" to allow fans to take pictures with digitally-imposed players using the Cowboys app.
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Prescott posted the full commercial on Instagram, calling Icon his "best friend," but the pit bull has had to do some work to rehabilitate his image over the past few years.
What did Dak Prescott's dog do?
Icon escaped from Prescott's home in Frisco, Tex. in February 2019 and attacked a neighbor, causing her to lose part of her finger. The neighbor was allegedly trying to prevent her own dog from being attacked by Icon.
Authorities took Icon away from Prescott and placed him in quarantine pending a hearing. Euthanasia was an option if Icon was deemed a 'dangerous dog,' but it was ultimately determined that Icon could be returned to Prescott under the condition that he was moved out of Frisco.
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It could've been even worse for Icon, as police responding to the scene pointed an assault rifle at the pit bull and appeared ready to take action if Icon showed signs of hostility. Luckily, the situation was resolved at the scene and ultimately resolved one final time before a hearing needed to be held.
Prescott has an Instagram account dedicated to his dogs - he also has a much less controversial French bulldog named 'Legend' - and by all indications, Icon doesn't seem to be causing any more problems.
