As anyone who has ever watched a movie featuring a dog knows, at some point morality is going to be confronted.
So when the subscription dog food service The Farmer's Dog aired a commercial featuring the story of Ava and Bear, NFL Twitter was ready to explode. The ad showed the two growing up together and Ava reaching various milestones with Bear by her side.
The commercial ends with an old and tired Bear lying next to Ava and her family, still being loved.
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It's absolutely adorable.
Nothing matters more than more years with your best friend. That’s what inspired us to make our latest commercial. You might have caught it if you’re tuned into a certain game this evening 👀🏈 Here's the whole story of "Ava and Bear." pic.twitter.com/J6iIGoqRAR
— The Farmer's Dog (@thefarmersdog) February 13, 2023
Anyone who has ever had a pet knows the feeling of growing up with a dog and watching him or her age, and the commercial captured that. Possibly a little too well, as NFL Twitter's reactions show.
farmer’s dog commercial creators watch your backs i’m so serious #SuperBowl pic.twitter.com/Zl37gvwLGJ
— beard after hours defender (@K3VlNRYAN) February 13, 2023
me bothering my dog to pet her after watching the farmer’s dog commercial pic.twitter.com/m6T7qw7WSU
— opossum fan (@altitudinarians) February 13, 2023
I thought the dog was going to die in that Farmer's Dog commercial and I'm crying now.
— Mike Golic Jr (@mikegolicjr) February 13, 2023
Omg am i the only one crying at that Farmer’s Dog commercial!!! That was so sweet. 😭
— Karamo (@Karamo) February 13, 2023
farmer’s dog u will pay pic.twitter.com/VAzVZnMRoi
— kt (@ktmob_) February 13, 2023
The Farmer's Dog made the cutest #SuperBowl ad just by showing an amazing dog go through his life with the owner who promised to care for him. Simple and devastating.
— Eric Deggans at NPR (@Deggans) February 13, 2023
First of all Farmer’s Dog, HOW DARE YOU. Second of all, HOW DARE YOU. #SuperBowl pic.twitter.com/vyIvdELE8O
— Taylor Banks (@MsTaylorBanks) February 13, 2023
Suing "The Farmer's Dog" for emotional distress
— Gabriella Paiella (@GMPaiella) February 13, 2023
i haven't been able to see the tv since that farmer's dog commercial. what's the score.
— Benjamin Raven (@BenjaminSRaven) February 13, 2023
So far best commercial goes to Farmer’s Dog. Best sideline snuggle goes to Mahomes.
— Ashley Nicole Black (@ashleyn1cole) February 13, 2023
The Farmer’s Dog commercial has been over for a few minutes now but I’m still thinking about it and trying not to cry so I guess they win most effective ad even if it was emotionally manipulative.
— Erin Sorensen (@erinsorensen) February 13, 2023
That Twitter sentiment paid off, as The Farmer's Dog won USA Today's Ad Meter crown for the top Super Bowl commercial, as the boutique dog food company edged out major brands.
What is The Farmer's Dog?
The Farmer's Dog is a subscription pet food service in the United States.
It ships food that is customized for the dog's health.
The Super Bowl always has emotionally manipulative commercials, and this year was no exception. In this case, it clearly worked. It seems to have left an entire social media site in shambles, but at least it had a happy ending.
