As the Kings were on the verge of earning a road victory over the Lakers on Jan. 19, the roar of a three-word chant began to spread throughout the arena. While it wasn't immediately clear what was being said, it was clear that it was coming from the Sacramento fans that had taken over Crypto.com Arena.
"Light the beam!" exclaimed Kings fans, who were employing the phrase that has become the franchise's rallying cry this season.
The 2022-23 season has been a magical one for the Kings, who, on March 31, ended a 16-year playoff drought with a road victory over the Trail Blazers. And just like that night in LA, chants of "Light the beam!" took over the Moda Center as Sacramento did away with nearly two decades of misfortune.
So, where did "Light the beam!" originate? Here's how the introduction of a postgame tradition took a life of its own, causing many to even refer to the Kings as "The Beam Team."
The origins of Kings' "Light the beam" rallying cry
The beam itself was first introduced before the season began.
On Sept. 16, the Kings celebrated "916 Day," an ode to Sacramento's area code, by illuminating the beam. The beam itself is powered by four purple lasers that sit atop the entrance of the Golden 1 Center, the Kings home arena. Because of its placement, the beam illuminates Sacramento's skyline when lit.
After an 0-4 start to the season, the Kings earned their first victory on Oct. 29, which is when the team officially began the tradition of lighting the beam after every home and away victory.
It didn't take very long for the new tradition to catch on. As players embraced the beam, so did fans inside and outside of Sacramento.
LIGHT THE BEAM! 🟣🔦
— De'Aaron Fox (@swipathefox) November 12, 2022
You heard the man...
— Sacramento Kings (@SacramentoKings) November 14, 2022
"LIGHT THE BEAM!" 🔦🟣 pic.twitter.com/TQRU4hnqeM
The Kings in the BEAM Era. pic.twitter.com/8C6BArNXFW
— nba paint (@nba_paint) November 16, 2022
A "light the beam" chant breaks out at @Golden1Center!!! pic.twitter.com/QSgpZvnOIV
— Sacramento Kings (@SacramentoKings) November 18, 2022
And after home wins, the team designates a player to do the honor of pressing the button that lights the beam from the scorer's table.
LIGHT.THE.BEAM. x6#BeamTeam pic.twitter.com/2V1wIPXkIA
— Sacramento Kings (@SacramentoKings) November 21, 2022
The Kings have even called upon a Grammy Award-winning artist from Queens, N.Y. to do the honors.
.@swipathefox and @50cent light the beam together 🔦🟣 pic.twitter.com/3LR0n3mAPG
— Sacramento Kings (@SacramentoKings) January 12, 2023
As for the beam itself, it's hard to miss. The lasers emanate 1,000 watts of RGB laser power, which according to NBC Sports Bay Area, equates to the brightest full-color laser equipment in the world.
The beam stays on until midnight PT after every Kings' victory, and the franchise had to receive approval from the Federal Aviation Administration to use it.
Why do the Kings have a victory beam?
The beam was introduced after Kings co-owner and chairman Vivek Ranadivé expressed a desire to build engagement and culture among the fanbase by giving them something to look forward to after wins.
As explained by the franchise, the Kings' victory beam draws inspiration from MLB's Los Angeles Angels, who activate a halo following victories.
“We toyed with different ideas,” Randivé told NBC Sports California. “Do we light up the Capitol building? Do we light up [Tower Bridge]? What do we do? But we really wanted it emanating from our building.
The introduction coinciding with one of the franchise's most successful seasons in decades would suggest that it is here to stay.