In a world of rising costs, there are only a few constants — a $1.50 hot dog combo at Costco and getting a sandwich at the Masters for less than the price of a gallon of gas.
Getting to Augusta National might be a challenge, but fans are more than happy to part with their green for the chance to catch a glimpse of the greens. One of those reasons is because the prices at the concessions remain largely unchanged from decades ago.
Attending live events can have even the most frivolous wincing at the cost of doing business, but you won't find that among the breakfast, lunch, and dinner crowds at the Masters.
The retro prices mean that there won't be anyone leaving hungry at Augusta National. Here's what you need to know about how much every item on the menu costs in 2024.
MORE: Who will win the Masters in 2024? Odds, betting favorites, expert picks and more to know
Masters food menu and prices 2024
While prices are still mostly frozen in time going back to the early 2000s, the entire menu isn't unscathed from the realities of the modern world.
Price hikes are all the norm, and now they're coming for a couple of items on the 2024 Masters menu, according to The Augusta Chronicle.
Domestic and imported beers, including the famous wheat ale craft beverage brewed exclusively for the Masters, Crow's Nest, are up $1 from last year. That brings the total for one brew to $6.
The other notable price change on the menu impacts the famous Georgia peach ice cream sandwich, which is up $0.50 for the 2024 tournament. The frozen treat will now be $3. Other than that, fan favorites like the classic pimento cheese sandwich remain untouched.
| Concession | Price (USD) |
| Egg Salad | $1.50 |
| Pimento Cheese | $1.50 |
| Pork Bar-B-Que | $3.00 |
| Masters Club | $3.00 |
| Chicken Salad on Honey Wheat | $3.00 |
| Classic Chicken | $3.00 |
| Ham & Cheese on Rye | $3.00 |
| Masters Blend Fresh Brewed Coffee | $1.50 |
| Chicken Biscuit | $2.00 |
| Breakfast Sandwich | $3.00 |
| Blueberry Muffin | $1.50 |
| Fresh Mixed Fruit | $2.00 |
| Soft Drinks | $2.00 |
| Bottled Water | $2.00 |
| Fresh Brewed Iced Tea | $2.00 |
| Domestic Beer | $6.00 |
| Import Beer | $6.00 |
| Crow's Nest | $6.00 |
| White Wine | $6.00 |
| Chips (Plain and BBQ) | $1.50 |
| Peanuts | $1.50 |
| Southern Cheese Straws | $2.00 |
| Cookies | $1.50 |
| Georgia Pecan Caramel Popcorn | $1.50 |
| Georgia Peach Ice Cream Sandwich | $3.00 |
Why are Masters food prices so cheap?
The cost to eat might be relatively cheap, but the cost to get in has a lot to do with that.
Sports economist and University of Georgia assistant professor Steve Salaga echoed those sentiments when speaking to Fox Business in 2019.
“We have to remember, the total cost of event attendance includes travel and transaction costs, the cost of the ticket itself, as well as any parking, concessions, and souvenirs purchased,” Salaga told Fox Business.
“So, one way to make the overall experience more appealing to the consumer is to keep the price of these complementary products like concessions low. Not that Augusta has an issue with this, but I think the affordable concession pricing is an appealing aspect of the consumer experience.”
In a state that also features cheap concession pricing at Atlanta Falcons games, it's safe to say that sports fans wish Georgia was on more executive's minds.
