If you tune in to watch the Masters Tournament this weekend, don't be alarmed. There will be a Bigfoot, or Sasquatch, sighting, and plenty of them, thanks to Keegan Bradley.
The 36-year-old golfer is feeding his wild side as he unveils a new headcover for the tournament in partnership with Jack Link's.
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Bradley teased the news earlier in the week on Twitter.
It’s going to be a wild week at Augusta…let’s go!! 🥩 pic.twitter.com/M9Z0uZhhCi
— Keegan Bradley (@Keegan_Bradley) April 3, 2023
Normally, Bradley would have a replica of his poodle, Penny, as his signature headcover.
The 2011 PGA Championship winner made headlines by changing his diet after last season, citing fatigue. According to Golf Digest, Bradley sought the help of a nutritionist, who recommended he primarily eat meat. The golfer told the outlet he was advised, "If it walks, swims or flies, you can eat it, and I did a lot of fruit as well."
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The diet transition has transformed Bradley's game — he has one win, four top-10 finishes and only three missed cuts in 11 events this season. It has changed the look of his bank account as well, with more than $4.4 million in earnings so far in 2023.
For one weekend, there will be no debate about the existence or whereabouts of the famous mythical creature. The Sporting News takes a look at the headcover that will be a topic of discussion at Augusta National.
What is Keegan Bradley's headcover?
Bradley will be strolling the links this weekend with "Snacksquatch" in his bag. The company sponsoring it, Jack Link's, is famous for its "Messin' with Sasquatch" ads and will be selling the covers at the conclusion of the tournament for $87 on its website.
Penny, I love you, but you’re out for the week. Tagging in my new #SnacksquatchCover … thanks to @JackLinks, snagging a mid-round snack has never been easier.
— Keegan Bradley (@Keegan_Bradley) April 5, 2023
Go to https://t.co/ufWVUYwpUT to learn how to snag one for your own bag. #feedyourwildside pic.twitter.com/e4RpXo8XRm
— Keegan Bradley (@Keegan_Bradley) April 5, 2023
The headcover comes with a "mouth pouch" that can be used to store snacks. In the promotional video, Bradley claims he'll use it for his meat snacks.
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Tiger Woods' famous headcover
Golf headcovers have become a popular thing for fans to notice. It's a way for the golfers to display their personality and creativity in a fun way on the course. Designs include cartoon characters, sneakers, candy — and pets, among other things.
The most famous headcover, Frank, belongs to Tiger Woods. The stuffed tiger is instantly recognizable on the course and among fans, almost as much as Woods' red shirt on Sundays.
Who are Keegan Bradley's sponsors?
According to All Square Golf, which is a social media site for golfers, Bradley is sponsored by:
- Cleveland Golf
- Putnam Investments
- Srixon
- Zurich
- Jordan
- National Car Rental
- TravisMathew
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It's unclear whether Jack Link's will be an official sponsor moving forward, but it's hard to deny that the Sasquatch is a good look. Let's see if it helps propel him into contention this weekend.
