Taylor Swift-Travis Kelce TikTok meme, explained: How 'On The Map' trend started & what it means

Emily Dozier

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Taylor Swift-Travis Kelce TikTok meme, explained: How 'On The Map' trend started & what it means image

Finally, Travis Kelce gets his recognition. All due to Taylor Swift, the two-time Super Bowl champion is a household name.

Disagree? Take it up with the new TikTok trend. After the musician was spotted at the Chiefs' game on Sunday, Swifties started pranking their die-hard, football-fanatic friends and families, saying Swift's budding romance with the tight end has "put him on the map."

Now, for those who weren't aware, Kelce was already widely known in the football world before he began "hanging out" with Swift. With Kansas City, he's won two Super Bowls, is a four-time first-team All-Pro tight end and an eight-time Pro Bowler. He will likely be inducted into the Hall of Fame after his NFL career is done. So he's pretty good at what he does.

While she didn't put him on the map, Swift has helped his stardom. The Chiefs-Bears game was the most-watched Sunday NFL game with 24.3 million viewers. Kelce's jersey sales have increased 400 percent since, and he's gained 300,000 new Instagram followers.

MORE: Travis Kelce lauds 'ballsy' Taylor Swift for appearing at Chiefs game

Those doing the trend know about Kelce's success pre-Swift, which is what has made it so viral.

@ragcityyy The way he talked at me #taylorswift #traviskelce #traviskelceandtaylorswift ♬ original sound - rachel
@taraalthaus Somewhat triggered by what I said #taylorswift #traviskelce ♬ original sound - Tara Althaus

Emily Dozier

Emily Dozier Photo

Emily Dozier is a live events and lifestyle writer at The Sporting News, covering everything from sporting events and music festivals to broadway shows and stand-up comedy. Based out of New York, she graduated from the University of Georgia with a bachelor’s degree in journalism. When not covering the SN tickets beat, Emily enjoys playing volleyball and cooking. Prior to joining The Sporting News in 2023, Emily covered the 2023 FIFA Women's World Cup for the Associated Press.