MUMBAI, June 6, 2019 – The National Basketball Association (NBA) and INOX Leisure Ltd. (INOX), one of India’s largest multiplex chains, today announced a marketing partnership to integrate the NBA into select cinemas across Delhi, Hyderabad, Kolkata, Mumbai and Pune.
As the NBA’s Exclusive Multiplex Partner in India, INOX will introduce numerous NBA elements in and around its cinema houses, including co-branded inflatables and popcorn buckets, NBA posters and NBA jersey wall displays. INOX will host screening parties for select games throughout the NBA season, along with meet-and-greet sessions with former NBA players.
“With a clear focus on curating the best experience for our patrons, we have continuously been working on partnerships to help us elevate their cinema-going experience,” said Alok Tandon, CEO of INOX Leisure Limited. “This partnership with the NBA adds a global touch to our brand offering and a new dimension to INOX, and we invite our patrons across the country to come forward and experience the NBA for themselves.”
“We are thrilled to partner with a dynamic brand like INOX to further connect with our fans in India,” said Diane Gotua, NBA Vice President of Global Business Operations. “This is an ideal way for us to generate awareness and engagement for the NBA at a large scale and reach new and existing fans alike across the country.”
For more information on INOX, movie ticket bookings, exciting updates, trivia and trailers, visit www.inoxmovies.com, follow INOX on Facebook, Twitter and Instagram, and download the official INOX App on iOS and Android.
Fans in India can follow the NBA on Facebook, Twitter, Instagram, and download the official NBA App on iOS and Android for the latest news, updates, scores, stats, schedules, videos and more.
About INOX Leisure Limited
INOX Leisure Limited (INOX) is amongst India’s largest multiplex chains with 141 multiplexes and 583 screens in 67 cities. INOX has redefined movie experiences in India making it truly a 7-star experience. Each INOX property is unique with its own distinct architecture and aesthetics. Beyond the normal screens, INOX also has INOX INSIGNIA for the discerning audience or KIDDLES for young patrons at select locations. INOX brings the very latest in projection and audio technology with INOX Laserplex, IMAX & INOX ONYX. Some of the key multiplex features include plush micro adjustable leather recliners with a butler on call facility, gourmet meal choices by celebrity chef and designer staff uniforms. For easy and convenient ticket booking, INOX offers online booking on www.inoxmovies.com and through its smart phone applications across Android and Apple platforms.
About the NBA
The NBA is a global sports and media business built around four professional sports leagues: the National Basketball Association, the Women’s National Basketball Association, the NBA G League and the NBA 2K League. The NBA has established a major international presence with games and programming in 215 countries and territories in 50 languages, and merchandise for sale in more than 100,000 stores in 100 countries on six continents. NBA rosters at the start of the 2018-19 season featured 108 international players from 42 countries and territories. NBA Digital’s assets include NBA TV, NBA.com, the NBA App and NBA League Pass. The NBA has created one of the largest social media communities in the world, with 1.6 billion likes and followers globally across all league, team, and player platforms. Through NBA Cares, the league addresses important social issues by working with internationally recognized youth-serving organizations that support education, youth and family development, and health-related causes.