India’s largest fantasy gaming platform is tipped to appear on the front of Team India Jerseys. Fantasy Gaming Platform Dream 11 is reported to be the principal jersey sponsor for the Indian Cricket Team. The deal will reportedly run till 2027.
The Indian Team has been without a jersey sponsor since Byju’s decided to walk out of the deal before its expiry. The ed-tech platform had a deal running until November 2023. However, the Bangalore-based startup terminated the deal in March after deciding to optimize its media spending.
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Team India has been without a jersey sponsor since March and even played the World Test Championship Final without one. With Dream 11 coming in and Adidas being the Jersey manufacturer and Sponsor, the sponsorships for kits and jerseys will finally seek a closure.
Byju’s deal saw the BCCI earn a whopping INR 5.5 Crore per fixture in a bilateral series. The figure dropped to 1.7 Crore per fixture in ICC tournaments because of the logo positioning. It is rumored that the deal with Dream 11 will not be as rewarding for the cricket body.
Who were the previous sponsors of the Indian Cricket Team?
Wills served as a sponsor in the 90s, while Sahara served for 11 years, from 2002-2013.
With the monetization of cricket as a sport and BCCI as an influential global body, there came an influx of money. Star India sponsored the jerseys from 2014-2017.
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Oppo beat Vivo in an epic battle between two mobile-manufacturing giants. However, Oppo’s initial five-year deal starting in 2017 was cut-short. Byju’s took over the sponsorship rights midway through the contract in 2019.
| Company | Years served as sponsor |
| Wills | 1993-2002 |
| Sahara | 2002-2013 |
| Star India | 2014-2017 |
| Oppo | 2017-2019 |
| Byju’s | 2019-2023 |
| Dream 11 (Reported) | 2023-2027 |
