Royal Challengers Bangalore (RCB), one of the most iconic franchises in the Indian Premier League (IPL), has undergone a significant transformation.
The franchise, which has long been synonymous with the city of Bangalore, has now officially adopted the city's vernacular name, Bengaluru, replacing the anglicised version in its team name.
This historic announcement was made during the franchise's much-anticipated UNBOX event held at the iconic M. Chinnaswamy Stadium on Tuesday, March 19.
BET NOW: Exclusive sign-up offers and bonuses when you bet on IPL action
The City we love, the Heritage we embrace, and this is the time for our ಹೊಸ ಅಧ್ಯಾಯ.
— Royal Challengers Bengaluru (@RCBTweets) March 19, 2024
PRESENTING TO YOU, ROYAL CHALLENGERS BENGALURU, ನಿಮ್ಮ ತಂಡ, ನಿಮ್ಮ RCB!#PlayBold #ನಮ್ಮRCB #RCBUnbox pic.twitter.com/harurFXclC
The decision to embrace the city's official name, Bengaluru, marks a significant shift in the franchise's identity. No longer will it be known as Royal Challengers Bangalore; instead, it will proudly bear the moniker Royal Challengers Bengaluru, reflecting its deep-rooted connection to the vibrant metropolis.
MORE: RCB unveil 'new' jersey ahead of IPL 2024
Why did RCB change their name - Heeding the voice of the fans
The franchise's decision to incorporate 'Bengaluru' into its name is not merely a superficial change but a testament to the unwavering support and passion of its local fan base.
Over the years, fans have fervently advocated for this alteration, urging the franchise to embrace the cultural heritage and linguistic diversity of the city. With the official adoption of the name 'Bengaluru,' RCB has heeded the voice of its ardent supporters, reaffirming its commitment to the community it represents.
RCB joins a growing list of IPL franchises that have undergone rebranding exercises in recent years. Three years ago, Kings XI Punjab transformed and rebranded themselves as Punjab Kings, reflecting their broader regional identity.
Similarly, the Delhi franchise rebranded from Daredevils to Capitals following the investment from the JSW Group.
MORE: RCB renamed as Royal Challengers Bengaluru
What next for RCB?
Faf du Plessis' men will begin their IPL 2024 journey on the opening day on March 22 as they lock horns against reigning champions Chennai Super Kings in the curtain raiser at MA Chidambaram Stadium in Chennai.
If you purchase a product or register for an account through one of the links on our site, we may receive compensation. Sporting News has editorial oversight for this content. Learn more >