Virat Kohli is one of India's premier celebrities, not just sportspeople. As a legend of the modern game, brand Virat Kohli is just as big off the field as his prowess on it.
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While he may not be in action currently, 'King Kohli' constantly rules the roost online, with his social media following and endorsement deals growing all the time.
In a list released by Hopper HQ, the mind-boggling amount of money earned by Kohli from Instagram alone was revealed, along with his global ranking.
How much does Virat Kohli earn per Instagram post?
According to the list, the cost for one of Kohli's Instagram posts is $1.4 million, roughly equivalent to 11 crore Indian rupees. He has a total of 256.2 million followers on Instagram, more than the likes of singers Nicki Minaj and Katy Perry.
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Kohli is ranked 14th overall, but is third when it comes to sportspeople, ahead of stars like LeBron James, Neymar and Kylian Mbappé. Only Cristiano Ronaldo and Lionel Messi among sports stars have a higher cost per post.
Top 3 Athletes who earn the most on Instagram per post. [Hopper HQ]
— Johns. (@CricCrazyJohns) August 11, 2023
1) Ronaldo - 26.7 CR
2) Messi - 21.5 CR
3) Kohli - 11.45 CR pic.twitter.com/QZaluz0ZLQ
When will Virat Kohli play for India next?
As he is not taking part in the ongoing T20I series against West Indies or the T20 series against Ireland, Kohli will next be in action for India in the Asia Cup. India take on Pakistan in their first game on 2 September.
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