2023 is looking to be an action-packed season for Indian cricket fans. Currently, the 16th edition of the Indian Premier League (IPL) is in full flow with the Playoffs to commence on Tuesday. After IPL comes to an end, supporters have the World Test Championship (WTC) between India and Australia, plus the 2023 ODI World Cup to look forward to.
In news that will further excite Indian supporters, Board of Control of Cricket in India (BCCI) secretary Jay Shah announced the sportswear giants Adidas will be India's new kit sponsor for limited overs matches. In light of this development, the Indian cricket team will sport a new jersey whenever they play next after the WTC final.
I'm pleased to announce @BCCI's partnership with @adidas as a kit sponsor. We are committed to growing the game of cricket and could not be more excited to partner with one of the world’s leading sportswear brands. Welcome aboard, @adidas
— Jay Shah (@JayShah) May 22, 2023
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Adidas will replace Killer, a relatively unknown sports brand, who had signed a five-month deal with the BCCI earlier this year, which has helped them create more awareness for their brand.
Adidas unveiled as India's official kit sponsor
We are excited to join hands 🤝 with #adidasIndia as the official kit sponsor of the Indian Cricket Team!
— BCCI (@BCCI) May 23, 2023
Get ready to witness our Indian Cricket Team in the iconic #3stripes! #adidasXBCCI #adidasIndiaCricketTeam #ImpossibleisNothing pic.twitter.com/jb7k2Hcfj9
How long will Adidas be India's kit sponsor?
While there is no official information on the contract details, reports suggest that the deal will last five years, with the remuneration to be received from Adidas by the BCCI much more than their previous sponsorship deals.
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Who was India's previous kit sponsor?
India's current kit sponsor is Killer, a lesser known apparel-manufacturer. Killer had bagged Team India's kit sponsorship for five months after MPL wanted to end their sponsorship at the end of last year.
Adidas' deal with BCCI will kickstart in June.
