Aces star Kelsey Plum had to embrace patience in the WNBA, after she went from a college star at Washington and No. 1 overall pick to early-career struggles at the next level. It safe to say they're now behind her.
Plum reached her potential with back-to-back All-Star selections over the last two seasons, both of which ended with a championship for the star-studded Aces.
As Plum's basketball career has taken off, so has her brand. Plum has positioned herself as one of the most recognizable faces in the WNBA, and she has no shortage of sponsorship deals on top of her contract with Las Vegas.
Here's a closer look at Plum's endorsement deals and her net worth in 2024.
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Kelsey Plum endorsement deals
Under Armour
Plum signed a deal with Nike as soon as she was drafted No. 1 overall in the 2017 WNBA Draft, but the Aces star joined Under Armour in a big move in late 2022, after her first All-Star season.
Under Armour said Plum "showcases the real attributes of an underdog - resilience grit, focus, and the ability to play the long game" in its announcement of the deal, with Plum adding that she values the brand's understanding "that there's untapped potential in sports right now, especially women's sports."
Plum has seen the women's game grow since she signed the deal with Under Armour more than 18 months ago, and their partnership remains strong.
Google Pixel
Plum inked a sponsorship deal with Google to promote the Google Pixel phone in 2022, teaming up with Candace Parker.
"Proud to announce I'm now part of the #TeamPixel fam!" Plum said on Instagram in late 2022, announcing the deal by showcasing a photo she took with the phone at the Aces' championship parade. She later appeared in a commercial for the Google Pixel.
Heat star Jimmy Butler also teamed up with Google to promote the Google Pixel in 2023.
Kingmakers Cigars
Plum recently secured her own signature cigar with Kingmakers Cigars. It's set to launch in the summer.
The fit couldn't be more perfect, as Plum broke out cigars during the Aces' championship celebrations in 2022 and 2023. She recently made more cigar-centric headlines when she wore cigar-themed shoes for Las Vegas' first game of the 2024 season through her deal with Under Armour.
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Skims
Plum was featured in an ad campaign as part of Skims' brand deal with the WNBA, modeling underwear alongside Cameron Brink, Skylar Diggins-Smith, Candace Parker and DiJonai Carrington.
Skims, which is Kim Kardashian's underwear brand, recently teamed up with the WNBA and deployed some of the league's biggest stars to promote its product.
Target
Plum and Aces teammate A'ja Wilson partnered with Target in April to promote the retail store's pickleball collection of clothing.
LegalZoom
LegalZoom, which allows individuals to better handle legal business without needing to drive up expenses through lawyers and other resources, included Plum in one of its recent ad campaigns alongside Giannis Antetokounmpo and Thanasis Antetokounmpo.
Other athletes and former athletes partnered with LegalZoom include JJ Redick and Richard Jefferson. Tyrese Haliburton and Grant Hill were also featured in LegalZoom ads early in 2023.
Kelsey Plum contract and net worth
Plum signed a two-year, $400,000 contract extension with the Aces in 2022.
The former No. 1 overall pick got off to an inconsistent start to her WNBA career, but she's come on strong over the last two years with back-to-back All-Star appearances for the league's best team.
Plum's net worth is an estimated $2 million, with the bulk of that coming through endorsement deals. She has been a prominent face in women's basketball since her college career at Washington, which allowed her to quickly sign a Nike deal once she was drafted.
