adidas Football launched the new Copa 19+ with Juventus star Paulo Dybala at an exclusive launch event in Milan dubbed ‘Area 19’. Dybala and guests experienced the performance benefits of the boots he will now wear on pitch by walking through a series of sectors which brought adidas’ most innovative boot to date to life.
These rooms included a barefoot experience which showed how the new Copa 19+ is designed to support the complexity of the human foot. Guests could then experience the cushioning effect of the soft pods layer in a pit filled with TPU balls that support the body in the same way as the layer in the boot.
Finally, the boots’ innovative weather proofing upper was showcased in a rain room which detected the movement of guests shutting off the fall of rain around them, mimicking how the Copa 19+ protects the boot in bad weather.
On the launch of the Copa 19+, Dybala said: “It’s very special to be wearing a boot that is so routed in the history of adidas. I hope I can score some memorable goals in them for my club & country.”
The COPA 19.1 (SGD 280) and COPA 19+ (SGD 380) will be available exclusively at all Weston Corporation outlets on 13 November 2018. The Copa 19.1 will be available at adidas Suntec, adidas ION, adidas Causeway Point and on adidas.com.sg on 20 November 2018.