The Sporting News has joined with TicketSmarter in an exclusive partnership to provide tickets for sporting events, concerts and theater performances in communities across its network in the U.S. and Canada.
The partnership will enable engaged users of The Sporting News to buy tickets directly related to the sports content they are consuming through contextual TicketSmarter integrations across The Sporting News’ web, mobile web and distributive partners that reach over 35 million fans in the U.S. and Canada.
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The partnership between the two leading brands arrives at an exciting time. TicketSmarter has seen demand for sports tickets rise over 130 percent during the last 30 days across the industry as fans return to live events and anticipate an exciting summer of must-attend events across the world.
“We believe that the future of ticketing is fast, easy and fan-centric,” said TicketSmarter CEO Jeff Goodman in announcing the deal. “By partnering with The Sporting News, we are integrating TicketSmarter into the fabric of their platforms, helping to grow our brand and offer their enthusiastic fanbase with contextual access to our direct and secondary resale marketplace to experience the power and excitement of live events.”
TicketSmarter is a ticket resale marketplace with seats for more than 125,000 events and 48 million tickets for sale. TicketSmarter donates a portion of every transaction to charitable organizations including St. Jude Children’s Research Hospital, the V Foundation, Quarterbacking Children’s Health Foundation and Coach to Cure MD.
Kerri Mattioli, SVP, Media and Business Development, added: "We’re excited to welcome TicketSmarter as our official ticket partner for The Sporting News, offering our fans unique access to thousands of live events and experiences. At The Sporting News we believe in working with partners that deliver value for our audiences and have proven across many different verticals that we know how to build brands and drive transactions in a non-intrusive and contextual way.”
