Your Amazon Prime dollars are hard at work.
Amazon bought the sponsorship for long-standing KeyArena on Thursday, and is giving the reconstructed arena a new name. Impending fans of the newly christened Seattle NHL franchise will call Climate Pledge Arena their home, per Amazon head man Jeff Bezos.
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Bezos penned a statement on Instagram:
I’m excited to announce that Amazon has bought the naming rights to the historic Seattle arena previously known as KeyArena. Instead of calling it Amazon Arena, we’re naming it Climate Pledge Arena as a regular reminder of the urgent need for climate action. It will be the first net zero carbon certified arena in the world, generate zero waste from operations and events, and use reclaimed rainwater in the ice system to create the greenest ice in the NHL.
Fans currently have the name of the stadium, but not the name of the franchise. If they're still looking for nicknames, here are a few that are available: the Supersonics, Pilots, Primes and Kraken.
"We have known for sometime now, we need to do everything different."
— Climate Pledge Arena (@ClimateArena) June 25, 2020
Together @amazon, @OakViewGroup & @NHLSeattle_ are doing just that. #ClimatePledgeArena will serve as a long-lasting & regular reminder of the urgent need for climate action.
Visit → https://t.co/CAoP17Dw4x pic.twitter.com/iL3gOKBJv0
Key Arena, located in the Seattle Center, has been home to the Seattle Supersonics (now Oklahoma City Thunder) and is the future home of the Seattle Storm of the WNBA. The building was most recently named the KeyArena between 1995 and 2008.
Opened in 1962, the building will be home ice to the unnamed Seattle NHL franchise once renovations are completed. The building was last used in 2018.
Twitter, as always, chimed in with the climate-conscious name:
This sucks so bad!! Bezos buying up Seattle piece by piece is no pledge to the climate, tax Amazon https://t.co/Rokj312pvt
— lena raine 🎴 (@kuraine) June 25, 2020
Whether you like it or not...
— Aaron Levine (@AaronQ13Fox) June 25, 2020
Honestly, how many people thought Climate Pledge Arena was an Onion headline at first?
What on earth are we gonna nickname Climate Pledge Arena? The Greenhouse? An Inconvenient Roof?
— Stephen Cohen (@scohenSEA) June 25, 2020
seattle: what if you used your billions for affordable housing
— Susana Machado (@smacha1995) June 25, 2020
amazon: climate..
seattle: okay that's a great issue too
amazon: pledge
seattle: ???
amazon: arena https://t.co/JZ9wLn7grK
The temperature inside Climate Pledge Arena should rise by one degree every year https://t.co/dx4g0ALtub
— Casey Newton (@CaseyNewton) June 25, 2020
Seattle's NHL franchise will take the ice in 2021.