Lights, camera, commercials.
While some people are geeked up for this year's Super Bowl matchup, others are pumped for everything that comes in between quarters during TV timeouts: the booze, the food and, most importantly, the commercials. This year, some heavy hitters have already dropped in advance of the big game.
Certainly, the quality of Super Bowl commercials have been much debated in recent years, but that won't stop the big-name advertisers from running ads once again. This year, the usual suspects are once again lining up, with Budweiser, Pepsi and the NFL teasing ads ahead of the big game.
MORE: Watch Super Bowl 57 live with fuboTV (free trial)
That last bit is important. With Super Bowl 57 right around the corner, the latest trend in advertising are companies putting together teaser trailers for their ads. Already, there have been a number of trailers released that are going to drum up excitement, while commercials are sure to drop in the week leading up to the big game.
The Sporting News will be tracking all of the best commercials from this year's Super Bowl ad cycle below, with teasers where necessary:
MORE: How much money do Super Bowl commercials cost in 2023?
Super Bowl commercials 2023
There have been several commercials, as well as teasers, released ahead of Super Bowl Sunday.
Dunkin': 'Drive-Thru'
Wheah did Ben Affleck pahk the Bat cah?
The answer is not in the Dunkin' drive thru, where he moonlights as a Dunkin' employee. He also gets paid an unexpected visit from wife, someone named Jennifer Lopez.
The Farmer's Dog: 'Forever'
This one is for the dog people.
Dog food company The Farmer's Dog tugs at the heartstrings of viewers with their "Forever" ad, featuring a dog and its owners through the years. We'd write more, but we're too busy crying.
M&Ms
Who said the anthropomorphic candies would be taking a backseat?
With the Mars company turning to Maya Rudolph as their spokesperson, she's introducing a new candy herself: Candy covered clam bites.
Yum?
PopCorners: 'Breaking Good'
Jesse, we need to cook … some delicious chips.
If you're a fan of all-time great TV drama "Breaking Bad," then PopCorners has a Super Bowl ad for you. Featuring Jesse Pinkman (Aaron Paul) and Walter White (Bryan Cranston), the 60-second ad extols the virtues of air-popped chips with … less-than virtuous characters.
Air-popped chips? Not fried? Yeah, Mr. White! Yeah, science!
Michelob Ultra: 'New Member's Day'
The beer brand is back — with a "Caddyshack" tilt this go 'round.
Last year, Michelob's ad featured some heavy hitters, including Serena Williams, Peyton Manning and Jimmy Butler, among others. This year, Williams and Butler are joined by Tony Romo in their best "Caddyshack" homage.
The gopher, sadly, was nowhere to be seen.
Busch: 'Shelter'
For just 30 seconds today, you, too, can watch the latest Busch Super Bowl commercial.
Featuring Sarah McLachlan and Busch Guy, head for the mountains of Busch in this ad which takes a lighthearted jab at McLachlan's ASPCA commercials.
DraftKings
Kevin Hart has long been a short king, and also a DraftKing. This time, he's brought some very notable friends, including David Ortiz, Tony Hawk, Emmitt Smith, Lisa Leslie, Julius Erving, The Undertaker and Ludacris for the star-studded ad.
Sam Adams: 'Your Cousin's Brighter Boston'
Your cousin from Baw-ston is back, this time with an entertaining and heartfelt commercial urging for a brighter Boston, thanks to a brighter Boston Lager from Sam Adams. Also, it feature's Len's "Steal My Sunshine," which is an all-time classic bop.
Someone let this guy bahrrow their credit cahd.
Hellmann's: 'Who's in the fridge'
There are two things that truly divide America: Mayonnaise and Pete Davidson. That's why Hellmann's gamble to bring them both to the small screen for Super Bowl Sunday is a big one.
Also featuring Jon Hamm and Brie Larson, Hellmann's ad is actually an entertaining one, playing on the names of the big-name actors. And, yes, Jon Hamm is impossibly handsome.
Pepsi Zero Sugar: 'Great Acting or Great Taste?'
It's been said that acting is acting like you're not acting. Well, Ben Stiller and Steve Martin put that to the test in their ads for Pepsi Zero Sugar.
Stiller also reintroduces male model extraordinaire, Derek Zoolander. Unclear if that's Blue Steel or Magnum, however.
Bud Light: 'HOLD'
If you've ever been on hold with customare service, then there's a good chance that you've heard the music Miles Teller busts a move to in Bud Light's "Hold" commercial. Also featuring his wife Keleigh Sperry, the ad features a dancing Teller in a lighthearted departure from the hyper bizarreness of years past for Bud Light.
(As an aside, no, this does not absolve Teller for "Fantastic Four.")
Skechers x Snoop Dogg
You know you're getting old when Snoop Dogg stars in a Skechers commercial.
America's favorite rapper features in Skechers' big-game ad alongside Tony Romo, Martha Stewart and Howie Long to speak the comfort of Skechers sneakers. Hey, if it's good enough for Dee-Oh-Double-Gee, then it's good enough for me. (Bars.)
Bradley Cooper and his Mom Attempt a T-Mobile commercial
America loves bloopers, which is what makes Bradley Cooper's T-Mobile ad so good. Noted Eagles fan Cooper stars alongside mom Gloria in an attempt to film a Super Bowl for T-Mobile, and it yields pretty funny results.
Cooper does kind of look like a flamingo.
DoorDash: 'We Get Groceries'
Time to enter the 37th chamber — the land of commercials.
Featuring Raekwon the Chef of Wu-Tang Clan fame, celebrity chef Matty Matheson and Tiny Chef of cartoon fame, DoorDash is here to remind you that they are here for all of your grocery needs. It also features "Gravel Pit," which is an all-time classic Wu bop.
Doritos: 'Jack's New Angle'
When someone told Jack Harlow he needs to "try a new angle," he may have heard "triangle."
Doritos has been a stalwart on Super Bowl Sundays, and introduced their new ad featuring the popular rapper. Harlow draws inspiration from the chip and tries to master the art of the triangle, which is no small feat — Elton John already has that covered.
New York Mets: 'We Wanna Hear You'
No expense was spared in the making of the 2023 Mets — or their Super Bowl ad.
The Mets made waves locally with their Super Bowl ad featuring Brandon Nimmo, Francisco Lindor, Edwin Diaz and Mr. Met himself.
E*Trade: 'Wedding'
They grow up so fast.
The E*Trade Baby has been one of Super Bowl Sunday's most recognizable mascots for years, and he's back in the fold with some of his pals for a wedding this go 'round.
Wonder what the bachelor party looked like.
Rakuten: 'Not So Clueless'
Ugh, as if!
"Clueless" is a staple of Americana (debate a wall), which is why it's a thrill to see Cher Horowitz back in the fold for Rakuten, ironically trying to save you money.
Uber One: 'One Hit for Uber One'
Hungry Boys for life.
Featuring hip hop mogul and businessman extraordinaire Sean "Puffy" Combs (or Diddy or Puff Daddy or P. Diddy or Diddy or whatever he's going by these days), Uber One is here to get in on the jingle.
Bush's Beans: 'Beautiful Bean Tryout'
What's that? More Peyton Manning? Well, you got all the Manning your stomach can handle with Bush's Beans teaming up with the HOF passer.
The full ad will be revealed on Super Bowl Sunday, but there's something about Peyton Manning and baked beans that goes together. Mmm. Beans.
NFL Super Bowl 57 commercial teaser
The NFL has teased another commercial for Super Bowl 57 with two trailers: One with defensive linemen Cameron Hayward and Aidan Hutchinson, and another with cornerbacks Sauce Gardner and Jalen Ramsey.
Crown Royal Super Bowl commercial teaser
Featuring Foo Fighters frontman Dave Grohl, Crown Royal is adding their own ad to the Super Bowl lineup this year. They introduced a few teasers with Grohl, including one that ends with a mention of "Hawaiian Pizza."
