Super Bowl commercial cost in 2024: How much money is an ad for Super Bowl 58?

Edward Sutelan

Super Bowl commercial cost in 2024: How much money is an ad for Super Bowl 58? image

It pays to get your company's brand in front of more than 100 million sets of eyes at once. But it costs plenty to get that opportunity.

The Super Bowl is always the most-watched event in the United States in a given calendar year, with viewership numbers that have consistently been in the 120 million range in recent years.

Super Bowl 58 figures to be a doozy for viewership numbers. Combine the stage (Super Bowl) with a historic powerhouse (the 49ers), the modern era's latest dynasty (Chiefs), the game's biggest star (Patrick Mahomes) and the nation's most talked-about romance (Travis Kelce and Taylor Swift), and you've got a recipe for ratings.

Of course, most of the Super Bowl commercial spots were sold well before the matchup was set, meaning CBS might not have had the chance to fully capitalize on the Taylor Swift factor.

Don't feel too bad for Paramount, though. How much did they sell each commercial for? Here's what you need to know.

MORE SUPER BOWL 58: Commercials tracker | 25 best ads of all time

How much do Super Bowl commercials cost in 2024?

The cost of a Super Bowl commercial carried the same price tag in 2024 as in 2023: $7 million for 30 seconds of air time, according to NPR.

CBS last carried a Super Bowl in 2021, when the Chiefs and Buccaneers faced off. That year, it cost advertisers $5.5 million for 30 seconds of Super Bowl air time.

How much did Super Bowl commercials cost in 2023?

This marks the second straight year in which a 30-second Super Bowl ad slot cost $7 million, a repeat of the price tag from 2023, when the Chiefs faced the Eagles.

The 2022 Super Bowl featured one of the largest price jumps in recent history. Ads went from costing $5.5 million in 2021 to $6.5 million in 2022, an 18% increase. That marked the largest percentage increase since 2000, when ad costs jumped from $1.6 million in 1999 to $2.1 million in 2000, a 31 percent increase.

The largest percentage increase in Super Bowl ad history came from 1984 to 1985, when ad costs increased from $368,200 to $525,000, a 42.6% increase. The largest dollar figure increase came from 2021 to 2022, when the ad cost went up by $1 million.

MORE SUPER BOWL 58: TV schedule | Halftime show | Ticket prices

How long are Super Bowl commercials?

Typical ad spots tend to be 30 seconds in the Super Bowl. That doesn't mean all ads will be in that range, though. Some will go under that time and run for 15 seconds, while others can range up to one minute.

During the Super Bowl, there are between 80 and 100 commercials that typically run, according to Statista, though there were only 70 during the 2020 Super Bowl.

Networks typically have about 50 minutes to fill with ads, Statista reported, which means they can earn about $700 million worth of 30-second ads.

First Super Bowl commercial cost

It's safe to say the game has changed. There were over 50 million people tuned in to Super Bowl 1 when the Packers topped the Chiefs, according to Sports Media Watch. That number will be more than doubled this year, as it has been for each of the past 14 years.

And with the viewership increases (and inflation), the cost to air a Super Bowl ad has gone up. Super Bowl 1 was carried by both CBS and NBC, and each sold ads at different costs: $42,500 for CBS and $37,500 for NBC, per SuperBowl-ads.com, citing Nielsen Media Research.

The average advertising dollar per viewer in 1966 was $0.002 for both NBC and CBS, meaning it was less than a penny. Last year, it was $0.06, a notable increase of over a nickel per view.

Super Bowl commercial price history

Year Price of 30-second commercial
1967 $37,500 (NBC)/$42,500 (CBS)
1968 $54,500
1969 $55,000
1970 $78,200
1971 $72,500
1972 $86,100
1973 $88,100
1974 $103,500
1975 $107,000
1976 $110,000
1977 $125,000
1978 $162,300
1979 $185,000
1980 $222,000
1981 $275,000
1982 $324,300
1983 $400,000
1984 $368,200
1985 $525,000
1986 $550,000
1987 $600,000
1988 $645,500
1989 $675,500
1990 $700,400
1991 $800,000
1992 $850,000
1993 $850,000
1994 $900,000
1995 $1,150,000
1996 $1,085,000
1997 $1,200,000
1998 $1,291,100
1999 $1,600,000
2000 $2,100,000
2001 $2,200,000
2002 $2,200,000
2003 $2,200,000
2004 $2,302,200
2005 $2,400,000
2006 $2,500,000
2007 $2,385,365
2008 $2,699,963
2009 $2,999,960
2010 $2,954,010
2011 $3,100,000
2012 $3,500,000
2013 $3,800,000
2014 $4,000,000
2015 $4,250,000
2016 $4,500,000
2017 $5,000,000
2018 $5,200,000
2019 $5,300,000
2020 $5,600,000
2021 $5,500,000
2022 $6,500,000
2023 $7,000,000

Source: SuperBowl-ads.com (Nielsen Media Research)

Edward Sutelan

Edward Sutelan Photo

Edward Sutelan joined The Sporting News in 2021 after covering high school sports for PennLive. Edward graduated from The Ohio State University in 2019, where he gained experience covering the baseball, football and basketball teams. Edward also spent time working for The Columbus Dispatch and Cape Cod Times.