Super Bowl commercial cost in 2023: How much money is an ad for Super Bowl 57?

Edward Sutelan

Super Bowl commercial cost in 2023: How much money is an ad for Super Bowl 57? image

Most sporting events feature commercials with catchy jingles about Whoppers and Albert Einstein wondering why his network has gone kaput. But companies up the quality when it comes to the Super Bowl.

That will be the case again for Super Bowl 57 between the Eagles and Chiefs. The most-watched program of the year sees companies line up each year to put together their best commercials on the TV for a massive audience. And for a lot of viewers, the ads are a main reason why people tune into the game.

Getting the commercial put together is costly enough, but the price it takes to get the finished product in front of all those eyes is always expensive, as networks command a lofty price tag for these companies to air ads during the big game.

MORE: Watch Super Bowl 57 live with fuboTV (free trial)

How much does it cost? Here's the price of a Super Bowl commercial in 2023.

How much do Super Bowl commercials cost in 2023?

Front Office Sports reported that in 2023, Fox has set the cost of a 30-second ad at $7 million. The price of the commercials mark the most expensive Super Bowl ad spots of all time.

The last time Fox hosted a Super Bowl, which happened back in 2020, the cost of a commercial was $5.6 million. Advertisers hoping for a spot in the big game will see a 25 percent increase from that game.

How much was a Super Bowl commercial in 2022?

This is the second straight year the cost of a Super Bowl commercial has gone up by 20 percent or more. It cost companies $6.5 million for a 30-second ad during NBC's broadcast, according to NBC Los Angeles.

It was a drastic jump up from the cost of $5.5 million in 2021 and $5.6 million in 2020. Between 2017 and 2021, the cost of an ad sat in the $5 million range. 

How long are Super Bowl commercials?

Companies tend to pay for a 30-second commercial in the Super Bowl. There are some companies that will pay for the commercial to last longer, up to 45 seconds or a minute, while others might keep it a bit shorter at only 15 seconds.

One company likely to have some lengthy commercials is Anheuser-Busch, which reportedly spent 3.5 times more on ads to have three minutes worth of commercials, per Front Office Sports.

MORE: Super Bowl commercials 2023: Watch the best ads before the game

How many commercials are in a Super Bowl?

Part of what makes the Super Bowl such a lucrative broadcasting opportunity for a network is the number of commercials that can fit into the window. According to Statista, the Super Bowl can have between 80 and 100 commercials, with 70 airing during 2020.

Statista reports there are an average of 50 minutes of advertisements. For networks, that would mean $700 million worth of 30-second ads. 

First Super Bowl commercial cost

Back in 1967, the inaugural Super Bowl aired on CBS and NBC. It was the only year the big game was carried by two different networks. Ads sold on NBC cost $37,500, while those on CBS cost $45,500, according to SuperBowl-ads.com.

There were 24,430,000 viewers of NBC's broadcast and 26,750,000 of CBS's, for an average of $651.47 per view on NBC and $587.91 per view on CBS.

Super Bowl commercial price history

Year Price of 30-second commercial
1967 $37,500 (NBC)/$42,500 (CBS)
1968 $54,500
1969 $55,000
1970 $78,200
1971 $72,500
1972 $86,100
1973 $88,100
1974 $103,500
1975 $107,000
1976 $110,000
1977 $125,000
1978 $162,300
1979 $185,000
1980 $222,000
1981 $275,000
1982 $324,300
1983 $400,000
1984 $368,200
1985 $525,000
1986 $550,000
1987 $600,000
1988 $645,500
1989 $675,500
1990 $700,400
1991 $800,000
1992 $850,000
1993 $850,000
1994 $900,000
1995 $1,150,000
1996 $1,085,000
1997 $1,200,000
1998 $1,291,100
1999 $1,600,000
2000 $2,100,000
2001 $2,200,000
2002 $2,200,000
2003 $2,200,000
2004 $2,302,200
2005 $2,400,000
2006 $2,500,000
2007 $2,385,365
2008 $2,699,963
2009 $2,999,960
2010 $2,954,010
2011 $3,100,000
2012 $3,500,000
2013 $3,800,000
2014 $4,000,000
2015 $4,250,000
2016 $4,500,000
2017 $5,000,000
2018 $5,200,000
2019 $5,300,000
2020 $5,600,000
2021 $5,500,000
2022 $6,500,000

Source: SuperBowl-ads.com (Nielsen Media Research)

Edward Sutelan

Edward Sutelan Photo

Edward Sutelan joined The Sporting News in 2021 after covering high school sports for PennLive. Edward graduated from The Ohio State University in 2019, where he gained experience covering the baseball, football and basketball teams. Edward also spent time working for The Columbus Dispatch and Cape Cod Times.