It's prime time for Prime.
"Thursday Night Football" reached a new low in 2023, with the league's matchups on Thursday nights mocked from all corners — including people in the broadcast booth.
MORE: Dates, times, TV channels for every 2023 regular-season game
"I think they understood what this was. We're making the most of it. I mean, you just can't oversell something," play-by-play man Al Michaels said earlier this year of the dreadful "TNF" slate. "Do you want me to sell you a 20-year-old Mazda? That's what you're asking me to do."
MORE: Why some NFL teams have two 'Thursday Night Football' games in 2023
While you can't predict in May which way the arrow will point for teams, it looks, at least on paper, as if the streaming service has gotten better matchups for its second year on the "TNF" beat.
MORE: Strength of schedule for all 32 NFL teams
As part of that slate, the Jets and Dolphins will play on Black Friday afternoon Nov. 24. The game pits a pair of AFC title hopefuls and division rivals against one another late in the season. Viewers can watch Aaron Rodgers vs. Tua Tagovailoa while waking up from their tryptophan comas and recovering from doorbuster shopping.
Here's the full slate for "Thursday Night Football" in 2023:
NFL on Amazon schedule 2023
The NFL is offering a prime "TNF" matchup on Black Friday, and it appears that overall, Amazon has a much better lineup of Thursday night games this year.
| Week | Date | Matchup | Kickoff time (ET) |
| 2 | Sept. 14 | Eagles vs. Vikings | 8:15 p.m. |
| 3 | Sept. 21 | 49ers vs. Giants | 8:15 p.m. |
| 4 | Sept. 28 | Packers vs. Lions | 8:15 p.m. |
| 5 | Oct. 5 | Commanders vs. Bears | 8:15 p.m. |
| 6 | Oct. 12 | Chiefs vs. Broncos | 8:15 p.m. |
| 7 | Oct. 19 | Saints vs. Jaguars | 8:15 p.m. |
| 8 | Oct. 26 | Bills vs. Buccaneers | 8:15 p.m. |
| 9 | Nov. 2 | Steelers vs. Titans | 8:15 p.m. |
| 10 | Nov. 9 | Bears vs. Panthers | 8:15 p.m. |
| 11 | Nov. 16 | Ravens vs. Bengals | 8:15 p.m. |
| 12 | Nov. 24 | Jets vs. Dolphins (Black Friday) | 3 p.m. |
| 13 | Nov. 30 | Cowboys vs. Seahawks | 8:15 p.m. |
| 14 | Dec. 7 | Steelers vs. Patriots | 8:15 p.m. |
| 15 | Dec. 14 | Raiders vs. Chargers | 8:15 p.m. |
| 16 | Dec. 21 | Rams vs. Saints | 8:15 p.m. |
| 17 | Dec. 28 | Browns vs. Jets | 8:15 p.m. |
Key matchups:
— The final week of "TNF" could have playoff implications: The Jets and Browns figure to be in the hunt come Week 17.
— Packers vs. Lions in Week 4 has more juice than in years past. The Lions should be contending for a wild card, if not the NFC North, while the Packers will have a new look with Jordan Love replacing Aaron Rodgers.
— Week 11 features a matchup of two of the nastiest rivals in football, with the Bengals traveling to Baltimore to take on the Ravens.
— The introduction of Black Friday football: The Jets and Dolphins plan to wake you up from your food coma with a matchup the day after Thanksgiving.
MORE: How Aaron Rodgers affected the Jets' 2023 schedule, prime-time games
