You've heard the jingle. You know it by heart. You hear it on repeat in your head. You won't hear it during the Super Bowl.
The Burger King jingle that has played on repeat throughout the 2022 football season is taking the night off for Super Bowl 57. With more than 100 million television sets likely to tune into the game, it would seem like the prime chance to fry the tune further into the brains of everyone.
That won't be the case. On the only day of the year that crowns commercials, Burger King is letting the stewards take a chance to appease the masses.
Why won't you hear Burger King's catchy commercials when the Eagles play the Chiefs on Sunday? Here's what you need to know.
MORE: Watch Super Bowl 57 live with fuboTV (free trial)
Why Burger King's Whopper jingle commercials won't appear during Super Bowl
The Burger King commercials at this point have taken on a life of their own. Videos have been made with the commercial coming on after tragic moments on TikTok. Twitter jokes that everyone who whispers anything is actually just reciting the commercial back to someone else.
So rather than spend $7 million on a 30-second ad, Burger King is letting everyone else do the advertising for them. In a 15-second ad, Burger King revealed it will not be running an ad in the Super Bowl with yet another addition to its growing catalog of jingles.
Big game, big game,
We skipped the big game,
Because the BK memes have been insane.
Y'all really do it better than we do,
So we took the night off to give the song to you
At BK, have it your way.
You rule.
MORE: History of Burger King's Whopper jingle
In a release, the company announced it had dropped its jingles on Spotify the week of the Super Bowl, and that while they won't be doing a new Super Bowl ad, they are releasing a karaoke version of the jingle to allow fans to write, record and create their own song.
"Starting today, Burger King is releasing a new spot that officially turns the iconic jingle that permeated the national zeitgeist this NFL season (oh, the memes – oh, the remixes!) over to the fans, and is sitting out the Big Game so fans can turn it up – their way. Everyone now has the chance to write, record and post their own take on the jingle on TikTok with THIS karaoke version," the release read.
Burger King is no stranger to Super Bowl commercials. In Super Bowl 53, Andy Warhol appeared in a spot eating a burger in a 45-second ad. Warhol, who died in 1987, was filmed eating a Burger King hamburger in a 1982 film "66 Scenes From America" by Jorgan Leth.
The full clip actually lasts nearly five minutes and includes him rolling the burger in the top bun at one point and eating it like a taco, but it was cut short for the TV spot between the Patriots and Rams.
MORE: Watch the best ads from Super Bowl 57
Burger King might be sitting out the big game, but don't believe for a minute that you've heard the last of that jingle. If Burger King's plan keeps humming along, social media will continue to be flooded with countless Whoppers, of the junior, double and triple varieties.
